Opening the Oculus Rift



We’re stoked that our Oculus Rift development kit has finally arrived and we can begin exploring the possibilities of the VR machine. See what’s inside the box in the video or check out the pictures below.
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General Topics Technology:

Hands on with Destiny’s Companion App


Destiny
Destiny, Bungie‘s ambitious sci-fi shooter is a few weeks old. The monster release was not without its problems, but overall, the game appears to be a smash hit, bringing in over $325 million in sales in its first five days. One of Destiny’s largest features, if you’re inclined to call it that, is the extensive lore and extra options that are available online at Bungie.net and in its native apps for iOS and Android. While no means necessary for playing the game, the Destiny companion apps provide an extra layer of interactivity in the world of Destiny. In this post, we’ll take a look at the utility of Destiny’s companion app for both users and Bungie.
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Content Development Experimental Interactive Technology:

Fun with iPhone 6′s Slow Motion Feature



The iPhone 6′s slow motion capabilities are put to good use by our development team.

Content Development General Topics:

Beyond Trailers: Memorable Video Game Advertising



The video game hype machine generally sticks to a pretty standard formula. Lots of gameplay footage spliced with CGI trailers seems to be standard operating procedure for getting the word out about new games. However, sometimes gaming companies go beyond the simple footage trailer, creating commercials that promote their games in more creative ways than recording their own finished product. Below is a list of some famous and successful video game commercials (there’s even one console in there) that we think are stellar.
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Advertising Film and TV General Topics Marketing:

Grab Props from the How I Met Your Mother Prop-erty Vault


HIMYM
There are tons of great props up for grabs in the huge How I Met Your Mother sweepstakes. If you’re a fan of the show, now is a great time to take home a piece of How I Met Your Mother and television history. Here are a few of our favorites from the sweepstakes!
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Film and TV General Topics:

Uber-tastic!


cover

Today, Uber announced an ice-cream filled event in Los Angeles and 144 other cities! The team at Oskoui+Oskoui decided to experience this excitement.

Uber gave out ice cream and “Uber swag,” which was a pair of customized Uber sunglasses.
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Advertising Experimental Social Media:

Positioning-Roulette: A Simple Tool for Building Brand Stories


Positioning-RouletteIf you’re struggling to come up with a brand positioning for your product or client, Positioning-Roulette is an ideation tool from Ulli Appelbaum that is designed to elevate your strategic thinking. The objective of Positioning-Roulette is to “stimulate creativity and help… find new solutions, make new connections, and look at your brand and category from a new perspective.” Though currently in Beta (which definitely shows), the utility can be helpful in providing you with a bird’s eye view of the strategic strengths and weaknesses in the positioning of your product.
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Advertising Branding Marketing Resources:

Made with Code – Sparking Tech Creativity in Girls



Made with Code, Google’s latest project, is a massive collaboration with a host of outside organizations geared towards getting girls interested in coding. It’s described by Google as “an initiative to champion creativity, girls, and code, all at once.”
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General Topics Inspirations Technology:

Catchafire – Talent x Purpose


Catchafire
If you’re looking to use your professional skills to help out some nonprofit organizations, Catchafire is the perfect match. Catchafire matches nonprofit organizations that need awesome talent to help them with specific projects. So if you feel like giving back, check out their manifesto below and get cracking on some work for social good. They have a wide range of projects that need different skill sets, so there’s probably something right up your alley, whatever that is.
Catchafire Manifesto

Advertising Inspirations Marketing:

Longhand 3.0 – Awards for Words


Longhand 3.0
Longhand is an advertising awards show based in India that firmly stands against the belief that “long copy is dead.” In its 3rd year, the contest features several briefs and judges from both the UK and India. As you might guess, the judging of the contest is based on the craft of the written word rather than stunning visuals.

This year’s clients are National Geographic, Concern India, and Zee Media Corporation Limited. Winning work gets paid and has the chance to run in the client’s campaign. At the very least, submitting is a chance to use an oft forgotten but incredibly important tool in the writer’s arsenal.

If you need inspiration, here’s what made the cut in 2013.
Submissions are due May 31st.

Check out their promotional posters below. You can click each image for a larger version.
Poster 1
Poster 2

Advertising Content Development: