Unskippable GEICO Ad Rewards You For Watching the Whole Thing

Even though I’m a copywriter, I still have to admit that I’m guilty of hovering my cursor over the “Skip Ad” countdown button on whatever YouTube video I have to watch immediately. This “unskippable” GEICO spot takes advantage of that, claiming that, “You don’t have to skip this ad, because it’s already over.” and then it totally pays off when you watch the whole thing to the end. I’m serious, I’ve watched it at least ten times already. Wait for when he steps into the salad bowl.

Lost, But Never Forgotten…

On National Old Stuff Day we pay tribute to the technologies and products of yesteryear. To some of us, these bring back bittersweet nostalgic moments of endless hours lost playing Snack on the Nokia Brick, or in my case, buying a cassette tape adapter for my car so I could listen to my Discman while I drove to high school. What kinds of memories do these bring back for you? And which archaic and obsolete technologies did we omit?


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Apple Watch in 12-Page Vogue Spread

The March 2015 issue of Vogue features a 12-page spread of the Apple Watch and its style options. While it doesn’t come across as an unveiling of sorts, it does give us the brand’s positioning of the product as a fashion accessory as well as a gadget. The different bands range from an 18k rose gold to a green sports band, and I’m sure are priced accordingly. Which one could belong on your wrist?

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Copy Shop Tuesday : Another One Bites the Dorito Dust

Happy National Tortilla Chip Day!

In honor of our favorite triangular snack, let’s shop up a solid contender: Tostitos.

Where I come from, there is only one way to eat these chips. And when I say “one way”, I mean infinity ways. But first, take the bag of chips, turn it sideways, cut it open, and go to town. I like mine soaked in lime juice, mixed in with Japanese peanuts, cucumbers, cueritos, rielitos, Chamoy, jicama, and other things I can’t translate to English. When you do it right, it should look nasty. That’s how you know it’s good. And for whatever reasons, it will never work with Doritos.

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Test Flying the Office Droid

Emotional Labor Email Extension

I can tell you that phone calls give me anxiety. Essentially, when you call someone, you’re asking them to stop whatever they are doing and to pay attention to you. And that goes for someone calling me. Sometimes I will just stare at the incoming call and rehearse what I will say if they ask me to lunch, spontaneously, or if they are calling to ask for a ride or tell me something important, maybe something long-winded. What excuse will I have to make up to hang up and go back to living my life? And then what if you’re calling someone, and they ignore your call? Does that mean that you’re less important than the task at hand? I’m paranoid of interrupting someone, but even more scared of being brushed off. Then there comes the smalltalk formalities that have to happen before you get to the real reason you’re calling. “Hi, how are you? Fine, how are you?” etc. etc.

It is so hard to imagine a life with no text messaging or emails, where you could just get the point across without having to interrupt someone or be interrupted. But then, what are we really doing that is more important than talking to a real live person who is genuinely spending the same amount of energy and time to reach out to me? It’s so easy for this paranoia to segue into self-centered guilt.

Apparently, Joanne McNeil conducted a case study that examines the neurosis that comes with feigning enthusiasm or responses to deflect attention. The Emotional Labor extension  is a browser extension that takes your Gmail message and injects automated emotion into it, so you don’t have to worry about sounding insincere or having your recipient read too far into your feelings.

The Emotional Labor email extension looks fake. That’s the point. I wanted to reveal my exhaustion, my fatigue in needing to attend to so much correspondence. Until there is an emoticon for “Things are kind of not great but I don’t want to disturb you let’s just pretend things are fine,” that’s the grey area where this project resides. I made this to reveal the friction in my indecisiveness — how many xs do I normally sign off — one, two, three?

Now, if only she could develop an extension for answering phone calls. When someone tells me about their newborn baby, how do I express the emoji “kissing face, baby head, yellow heart”? When really my emotion is closer to that of the “pile of poop” emoji?

Read more to see the Emotional Labor extension give my work emails an enthusiastic makeover.

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Copy Shop Tuesday: Pancake Day!

Happy Pancake Day! I did some interesting research on the origins of this day, also called Mardi Gras or Shrove Tuesday. It is typically celebrated the day before Ash Wednesday, to indulge in what you would plan to sacrifice during Lent. But it originally was a pagan holiday. Before Christianity was a thing, the Slavs believed that the change of seasons was a struggle between Jarilo, the god of vegetation, fertility and springtime, and the evil spirits of cold and darkness. People believed that they had to help Jarilo fight against winter and bring in the spring. The hot, round pancakes symbolized the sun. It was believed that by eating pancakes, they got the power, light and warmth of the sun.  What do you think the syrup represents then? Think about that next time you carve into a stack of flapjacks.

So in honor of Pancake Day, and all things hot, round, and powerful like the sun, let’s shop this Wonderbra ad.


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LA Zine Fest

On February 15, 2015, from 11am to 5pm, two hundred exhibitors of zines and small press publications and thousands  visitors will gather at the Homenetmen Center in Glassell Park for the fourth annual LA Zine Fest. Admission is free and open to all ages!

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Make your life easier with IFTTT

I don’t know if you’ve ever heard of IFTTT (pronounce it like “gift”) but if you like to have everything automated around you, IFTTT is what you need.

IFTTT stands for “If This Then That”. Here is how it works:

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TWIG – a powerful template engine for the PHP programming language

Twig is a template engine developed by Fabien Potencier for the PHP programming language. It is an open source product under a BSD License. It’s a very useful tool for building the templates for some PHP frameworks such as Symfony, Codeigniter and Drupal 8. I found it very easy to use, fast and powerful especially when I work on the views files as I can include some variables and logic in the HTML files.

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Night On Broadway : DTLA

Located in the Historic Core of Downtown LA, the agency has its advantages when it comes to old Hollywood historygorgeous architecture, amazing eateries, and a booming art scene. Well, if ever there was a time to dust off the top hat, it is now.

In an effort to revitalize and restore this area of DTLA, councilman Huizar is leading a decade-long effort towards “Bringing Back Broadway”. Below is a direct quote from the website, which aims to restore, preserve, and light up the signs and many of the historic buildings and theaters, in addition to bringing back the streetcar that was once used for public transit before the advent of automobiles! Imagine walking down the street as it was a century ago, glittering and glorious with lighted marquises, and the sounds of vaudevillian music and streetcar bells filling the night air!

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A List of Some 2015 Super Bowl Ads (According to Us).

This isn’t a “Best-Of” list, though it could be categorized as “Most Memorable” list, but then even bad ads make it onto those lists so let’s just call this a “List of Some Ads” we thought we should mention this morning.

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