If you’re struggling to come up with a brand positioning for your product or client, Positioning-Roulette is an ideation tool from Ulli Appelbaum that is designed to elevate your strategic thinking. The objective of Positioning-Roulette is to “stimulate creativity and help… find new solutions, make new connections, and look at your brand and category from a new perspective.” Though currently in Beta (which definitely shows), the utility can be helpful in providing you with a bird’s eye view of the strategic strengths and weaknesses in the positioning of your product.
Longhand is an advertising awards show based in India that firmly stands against the belief that “long copy is dead.” In its 3rd year, the contest features several briefs and judges from both the UK and India. As you might guess, the judging of the contest is based on the craft of the written word rather than stunning visuals.
This year’s clients are National Geographic, Concern India, and Zee Media Corporation Limited. Winning work gets paid and has the chance to run in the client’s campaign. At the very least, submitting is a chance to use an oft forgotten but incredibly important tool in the writer’s arsenal.
If you need inspiration, here’s what made the cut in 2013.
Submissions are due May 31st.
There is truly no greater existential horror than an office without caffeine. Productivity slows, development shutters, and creative nearly mutinies. When our old faithful coffee maker finally stopped living up to its name, we had to bring in a new one. After an extensive interview process, we’d like to formally welcome the newest member of the Oskoui+Oskoui team: The Breville Barista Express™.
Advertising Design and Arts Graphics
With the invention of motion-picture cameras, a new age of inspiration and creativity was born. Though film began in the 1890s, cinema became a large hit in the 1920s, largely to escape the harsh realities of the Great Depression (cinema was a cheap form of entertainment). It was also the time when sound was added to film, making it a lot more appealing to the mass. To market the film, posters were designed and created for the public to see.
Advertising Content Development Design and Arts Film and TV
Here’s another post from a long, long time ago in our lead up to Star Wars day this Sunday. If you’re planning a long weekend some time soon, why not take a look through some of these galactic travel ads before you book?