Happy Apple Watch Launch Day! As we eagerly await our delivery, we’ve been watching the three new 60-second spots released today, which do their best to display the features of the watch in a seamless montage of beautiful users using the device to wake up, exercise, and be in a relationship. At their most successful moments, they’re stretched. But we still can’t wait to put these on our wrists.
“Rise” is the first ad, which shows how the watch is integrated into the morning routines of all the watch-wearers. You’ll see a guy hit the snooze button on his alarm clock, a woman misses her train, another turns on the lights of her shop, while another girl gulps down her coffee as she gets a calendar alert on her wrist.
National Quilt Day was March 21st, and I spent it at the Craft and Folk Art Museum falling in love with all these man-made quilts. And by man-made, I mean that quite literally: Every single piece was constructed by a contemporary male quilt artist, and these were NOT your grannie’s patchworks. It was really awesome to see some contemporary masculine artists express themselves through textiles, which is a medium I’m very passionate about because of how much potential it has to function as texture, art, utility, and economic resourcefulness.