Chango – Marketers Against Marketing


Marketers Against Marketing
If you need a quick Christmas gift for your favorite buzzword regurgitator, have we found the perfect fit for you. Fans of Cards Against Humanity who are also intimately familiar with the very real struggle of cross-platform integrated media-agnostic viral executions will love Marketers Against Marketing, Programmatic Advertising company Chango‘s promotional brain child.
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Advertising Content Development General Topics Marketing:

Headlines 101 – The First Class


Headlines 101
In between briefs, brainstorming, and development, it helps to keep your wits sharpened for whenever you have to crank out the lines. That’s why we’ve decided to start Headlines 101, a regular exercise where we take ads from out in the wild and switch up the copy. Whether the result is better or worse, we hope that something fun comes out of the experiment!

Emirates Original
This week, we’ve taken this recruitment ad for Emirates from marketing agency DV8 and had a go at some alternate lines. The results are below, and you click on any of them for a larger version.
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Advertising Content Development:

Discover a Tale of Two Outbreaks in The Strain


The Strain - A Tale of Two Outbreaks
With the release of Guillermo del Toro’s The Strain on Blu-ray, DVD, and Digital HD, as well as the popular television series renewal for another 13 episode season, there’s no better time than now to relive the horror of the show. A Tale of Two Outbreaks chronicles The Strain’s most important moments in the television show and compares them its graphic novel counterpart, showcasing the differences and similarities in both adaptation of Guillermo del Toro and Chuck Hogan’s original novel about the vampire outbreak while also featuring exclusive content from the home entertainment release of The Strain.

Check it out here!

Film and TV General Topics:

The Cute Culture in Products


Cute Culture
Growing up in the US while constantly being exposed to the East-Asia’s “culture of cute” was a clash of two opposite worlds. In America, businesses are more focused on making their products look “cool” or “slick” to sell. A well known example is Apple – their products are designed to be minimalist, straight-forward, and reflect “cool” for Western culture. Overseas in Eastern-Asia such as Japan, Korea, and Taiwan, many products focus on “cute” and “colorful” to appeal to the general public.
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Branding Content Development General Topics Inspirations:

The Intel Extreme Masters Comes to California



The Intel Extreme Masters, one of the premier events in esports, is coming to California December 6th through 7th, featuring competition in StarCraft II and League of Legends. For the uninitiated, the Intel Extreme Masters is a high-level video game competition featuring people furiously smashing their keyboards in an attempt to crush other people furiously smashing their keyboards. Competitive gaming has been growing in popularity for quite some time, with flavors for every type of gaming aficianado. For those who prefer two player brawlers, EVO fills the gap. For those who prefer making unsubstantiated claims about 360 no scopes, there are several FPS events held under the MLG banner.
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General Topics Technology:

Exploring Reddit


big_sur_crop_main
You‘ve probably heard of Reddit, a social networking service where community members submit and vote on content. If you haven’t, that’s fine too – today we’re going to learn about the history and function of site.
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General Topics Technology:

Opening the Oculus Rift



We’re stoked that our Oculus Rift development kit has finally arrived and we can begin exploring the possibilities of the VR machine. See what’s inside the box in the video or check out the pictures below.
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General Topics Technology:

Hands on with Destiny’s Companion App


Destiny
Destiny, Bungie‘s ambitious sci-fi shooter is a few weeks old. The monster release was not without its problems, but overall, the game appears to be a smash hit, bringing in over $325 million in sales in its first five days. One of Destiny’s largest features, if you’re inclined to call it that, is the extensive lore and extra options that are available online at Bungie.net and in its native apps for iOS and Android. While no means necessary for playing the game, the Destiny companion apps provide an extra layer of interactivity in the world of Destiny. In this post, we’ll take a look at the utility of Destiny’s companion app for both users and Bungie.
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Content Development Experimental Interactive Technology:

Fun with iPhone 6′s Slow Motion Feature



The iPhone 6′s slow motion capabilities are put to good use by our development team.

Content Development General Topics:

Beyond Trailers: Memorable Video Game Advertising



The video game hype machine generally sticks to a pretty standard formula. Lots of gameplay footage spliced with CGI trailers seems to be standard operating procedure for getting the word out about new games. However, sometimes gaming companies go beyond the simple footage trailer, creating commercials that promote their games in more creative ways than recording their own finished product. Below is a list of some famous and successful video game commercials (there’s even one console in there) that we think are stellar.
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Advertising Film and TV General Topics Marketing: