Unboxing the Apple TV and Bonus ASMR Video

Here we are unboxing the Apple TV, in what glorious fanfare we would have imagined the famed archaeologist Indiana Jones to be excavating the ancient sarcophagus of some Egyptian pharaoh.

And if you just tuned in to the ASMR effects of peeling off plastic in that perfect crispy moment… we have a bonus video just for you. You know you love how it makes you feel!

The Unboxing Ritual and the god of Anticipation

‘Steve and I spend a lot of time on the packaging […] I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.’
– Jonathan Ives, Apple lead designer


We all know the fleeting satisfaction that comes with tearing a tag off a new garment, ripping the wrapper off a never-been-opened DVD case, or–wait for it—peeling off the clear plastic screen protector off a fresh iPhone.  It brings us inexplicable good feelings and joy. And apparently, watching other people “unbox” new toys brings us joy, too. I would go as far to say we return an almost childlike state of being when we unbox or watch and unboxing. Earlier this year, the story of the elusive and anonymous “DC Toy Collector” went viral as the highest-earning YouTube account. That’s $4.9 million just for unwrapping toys, and is currently in 3rd place for most views. And the weirdest part? I can’t stop watching her videos. Could it be the crispy sound of fresh plastic,  the texture of brand-new Play-Doh being molded for the first time between her brightly manicured fingers, or the soothing sound of her voice?  It’s probably a combination of all the above, and the only scientific explanation is this: autonomous sensory meridian response, better known as ASMR: the physical sensation of tingling that often begins in the scalp and moves down through the spine and sometimes to the limbs. Like unboxing, there are bloggers who have established careers off of making ASMR videos on YouTube, but that’s a whole separate blog post for a separate (relaxing, euphoric) day. Surely it can’t be the entire psychology behind unboxing.

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Cheer up, citizen!


The 9th edition of the annual video game convention held by Blizzard is coming up on November 6th and 7th.

As usual, the convention will take place at the Anaheim Convention Center in California.

This event is the opportunity for Blizzard Entertainment to promote their major franchises such as World of Warcraft, Starcraft, Diablo and the new Heroes of the Storm and Hearthstone.

Every year, the convention allows the company to present the upcoming content for its current games and discuss the future of those games. Blizzard also set up some Q&A sessions and panels during the event, and grants the attendees  the possibility to play and test some games of the company.

Attendees at the event are also presented a swag bag which is a bag containing a various Blizzard games-related items, such as collectible figurines or Blizzard in-game content.

If you are not able to come to the event but want to get informed about what’s going on during the event you can still purchase a Virtual Ticket of the event and watch it from anywhere (if you have an Internet connection obviously :D).

If you do so, you will also receive all the digital content of the swag bag.

Take a look at what’s inside the Digital Ticket’s swag bag for the BlizzCon 2015 !


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DogVacay and the anatomy of a Great Idea.

One great thing about working at O+O is the value and attention focused on the quality of ideas versus the quantity of them. It’s a cliche we take quite seriously, and quite often. In the Lab, if the workload allows, we’ll throw some ideas upon the board and take turns pitching why we think there should be an app that can read our minds like a mood ring, or why we want to build an app that lets you turn any inanimate object or landscape into an anthropomorphic playground using your mobile camera. Ideas tend to get more ridiculous immediately before and after Burning Man, as you can see.

I’m no expert on what makes a genius idea. I only know what works and what doesn’t. And I guess I don’t even know that much, all the time. That’s why we play and experiment with new technologies and app prototypes, and we discover that the strongest ideas come from places of actual human stories, which is what you’ll read in any beginner’s book to advertising, art, or engineering, you name it. Most of the time the ideas are so simple, you’ll wonder why it hadn’t been thought of sooner. Many times we’ll hit an obstacle in the user flow of life, and think to ourselves, “Dang. I wish there was a way to make this more efficient or at least more enjoyable.” And then of course the, “There’s an app for that!” campaign. 

Air BnB couldn’t have been been as successful before the development of social networking, in my opinion. Neither could Tinder, or Uber, obviously. Both of these ideas are genius in their simplicity, yet they’ve revolutionized the way we interact in the global community. They’ve shifted cultures. And the awesome thing about that is, new technology is being developed every day. In offices just like ours. 

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“Victoria” at The Kino International

Finally settling back into reality after a whirlwind summer of travel, I can finally hear my thoughts again, and especially the ones circling the most memorable moments of the season. When traveling in Germany for the first time, I didn’t really have any special agenda of tourist activities to check off a list, and kept my mind open to whatever was thrown at me. With the exception of wanting to take out a rowboat in Hamburg, the only thing I had on any sort of “sight-seeing list” was to see a German movie at the cinema. As a cineaste, it was my request to explore a foreign cinema and perhaps the feeling of watching a movie that I wouldn’t understand through language, but could try to understand through visual empathy. Through conversations with a few Berliners, we decided to see the film, “Victoria,” which had just come out, and since it was about a Spanish girl in Berlin, it was mostly in English— considered the “international” language. I was told there would be bits I wouldn’t understand, but overall it was easy to follow… of course, it would be nice to have a German with you to translate, but not necessary. We took the train to the Kino International, about to embark on one of the most memorable cinema experiences I’ve ever had.


The Kino International, 1964

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Weekly Recap: Everyone is drunk on the Internet, apparently.

Something is buzzing abouts the Interwebs, and that is drunk people who think they are HILARIOUS. First there was that married couple’s video of them getting hammered, telling the story of how they first met, and hiring their friends to act it out a la “Drunk History” style. It went viral almost instantly, garnering a gazillion views in under three days.


Now, Buzzfeed posted a video of Shoshana Bean’s drunk narration of the musical that made her a household Broadway name, “Wicked.” It is what exactly you’d expect from a drunk musical theatre actress.

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Art Through Error : GLTCH 2.0 Available for Download!

GLTCH 2.0 is ready for release! Use it to turn any image or animated GIF into a beautiful mistake. Harnessing the power of glitch art, the latest version of GLTCH comes with new effects that allow you to combine glitches, and layer them to produce virtually endless outcomes. Save your creation to your phone or share with your network. GLTCH is available for free at the App Store.


Penguin By Hand Book Covers

Back in 2011, Penguin released a series of books with hand-embroidered book covers as part of its “Penguin Threads” series. Each book cover featured the commissioned  artwork of a different artist evoked onto a paper cover. This year, I was reminded of this collaboration by Jenny Hart (@sublimestitching), who has contributed her talents by embroidering the artwork on Sarah Blake’s “The Postmistress” for the publishing house’s “Penguin By Hand” series. The series will feature needlework, cross-stitching, quilting, and crochet on the covers of six books. I think it’s a fantastic way of giving new life to classic print, while giving a warm handcrafted sentimentality to something that’s become a little cold and digitized. When you consider the artistry and craftsmanship that goes into stitching something this alive and lovely, doesn’t it make you want to run your hands over this book cover?

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Apple Fall Launch Rumors and Predictions 2015

It’s that time of year again. Apple’s first Fall launch event is around the corner and the rumor mills are turning with info on the next iteration of the iPhones and more:

Here’s a list of predictions for the September 9th event.

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TUTORIAL TUESDAY : Implement localization in your Swift Application

Hey everyone! I’m the new Romaine and today I’m gonna teach you how to implement localization in your Swift app. Let’s get started by creating a new Project for our tutorial.


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