Content Development Experimental Interactive Technology
Destiny, Bungie‘s ambitious sci-fi shooter is a few weeks old. The monster release was not without its problems, but overall, the game appears to be a smash hit, bringing in over $325 million in sales in its first five days. One of Destiny’s largest features, if you’re inclined to call it that, is the extensive lore and extra options that are available online at Bungie.net and in its native apps for iOS and Android. While no means necessary for playing the game, the Destiny companion apps provide an extra layer of interactivity in the world of Destiny. In this post, we’ll take a look at the utility of Destiny’s companion app for both users and Bungie.
Film and TV General Topics
There are tons of great props up for grabs in the huge How I Met Your Mother sweepstakes. If you’re a fan of the show, now is a great time to take home a piece of How I Met Your Mother and television history. Here are a few of our favorites from the sweepstakes!
If you’re struggling to come up with a brand positioning for your product or client, Positioning-Roulette is an ideation tool from Ulli Appelbaum that is designed to elevate your strategic thinking. The objective of Positioning-Roulette is to “stimulate creativity and help… find new solutions, make new connections, and look at your brand and category from a new perspective.” Though currently in Beta (which definitely shows), the utility can be helpful in providing you with a bird’s eye view of the strategic strengths and weaknesses in the positioning of your product.
Longhand is an advertising awards show based in India that firmly stands against the belief that “long copy is dead.” In its 3rd year, the contest features several briefs and judges from both the UK and India. As you might guess, the judging of the contest is based on the craft of the written word rather than stunning visuals.
This year’s clients are National Geographic, Concern India, and Zee Media Corporation Limited. Winning work gets paid and has the chance to run in the client’s campaign. At the very least, submitting is a chance to use an oft forgotten but incredibly important tool in the writer’s arsenal.
If you need inspiration, here’s what made the cut in 2013.
Submissions are due May 31st.