Author: Jo Oskoui

A List of Quick-To-Make Halloween Costumes for Advertising and Marketing Professionals

The Man in the Hathaway Shirt
Need to attend an industry event or Halloween party and don’t have a costume? Here’s a short list of costumes that we suggest for advertising and marketing professionals. They are all quick to make but help you stand out and impress your colleagues in any industry event.
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Why the Windows 8 User Experience is Doomed to Fail: It Flies Like a Car and Drives Like a Plane.

Today Microsoft finally released Windows 8. The launch of a new operating system is always exciting. But this is not just an ordinary update. Windows 8 is Microsoft’s most ambitious and most important undertaking since Windows 95 nearly twenty years ago. Windows 8 introduces a completely new user interface (UI), following the unique Metro design language that was created for Windows Phone 7. This time around, however, Microsoft has a serious issue with user experience (UX).
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The Future – Vision and Reality, Part 2:
Envisioning the Future Today

In the Part 1 of this series, we reviewed some visions of the future from the past. Although some of these visions, especially that of Sir Arthur C. Clarke, included rather accurate predictions about the future, many of the predictions were either “laughably conservative” (as Clarke might put it) or overly optimistic and absurd from today’s point of view.

In this blog, we shall take a look at some more contemporary visions of the near future, including those of tech companies such as Microsoft and Google. We shall discuss some of the similarities and common themes as they relate to technology and user experiences that they all share.
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The Future – Vision and Reality, Part 1: Envisioning the Absurd Future in the Past

“The only thing that we can be sure of the future is that it will be absolutely fantastic.” — Sir Arthur C. Clarke, 1964

This is part of a series of blogs on visions of the future. Although rather complex when accurately taking into consideration socio-political, ethical, and cultural aspects, we shall focus primarily on technology and the user experiences that we expect to find in the near or distant future. But before we examine our current ideas of the future, let us go back in time and see how people envisioned our presence. As tempting as it is to laugh off historic visions of the future today, it might prove helpful to examine them. Common mistakes seem to be made whenever we try to envision the future.
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Brand Identity Crisis: Fiat Ads – An Italian Seduction

Fiat, the new Italian owner of Chrysler, is trying once again to seduce the American audience with its latest model. This time leggy Romanian model Catrinel Menghia has captivated America’s online audience with a new sexy ad for the Fiat 500 Abarth.
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Research On BD-Live Social Initiatives: Part 2

In the first part of the blog, we discussed why most Blu-ray social media initiatives fail. We listed several problems that we found across all titles. In this blog, we shall discuss how to address the challenges associated with current BD-Live social initiatives in order to launch a successful Blu-ray social campaign.
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The Best of Vincent Price – Master of the Macabre

Vincent Price
Vincent Price (1911-1993) was the master of macabre and best known as an actor in horror films. Although the horror films in which he starred look seriously dated compared to today’s standards (e.g., mask, camera and special effects) and lack the intensity of the horror genre as we know it today, his films have remained popular among movie fans. For Halloween, I wanted to share a list of his greatest films.
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Vintage Muppets Commercials

Puppeteer Jim Henson is best known for the characters he created for “Sesame Street” and “The Muppet Show.” But before his success with “Sesame Street” and “The Muppets Show,” Jim Henson spent years working on hundreds of commercials throughout the 1960s and 70s. During that experimental period, he introduced and developed many of the characters as we know them today.
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Research On BD-Live Social Initiatives: Part 1

With total revenue in home entertainment in decline for the past six years, movie studios have recently tried to push more Blu-rays’ BD-Live features. These efforts included developing integrated social media campaigns. While there were some promising BD-Live programs such as for True Blood – Season 2, most BD-Live social features have been rather underwhelming. To understand better the challenges of BD-Live social media initiatives, we decided to conduct extensive research. In this blog, we show you some of the issues that we found across multiple titles. In part 2, we’ll show solutions to overcome these problems.
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Apple’s “1984″ – The Ad That Changed The World

Created by Chiat/Day and directed by Ridley Scott (Bladerunner, Alien, Thelma & Louise), Apple’s “1984” TV spot introducing the Macintosh computer,is still considered by many in the advertising and marketing industry as “probably the greatest commercial in the history of advertising” (Bob Garfield, And Now A Few Words From Me).
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