Author: JT (page 1 of 8)

Headlines 101: Homework

Headlines 101: Homework
For our second iteration of Headlines 101, we chose a German ad for the Volkswagen Beetle Cabriolet Karmann. This was actually used as a copy test for our incoming junior writers, so I thought I’d give it a shot myself. Check out the original ad here. You can see my attempts at different headlines below the fold.
Original:
VW Original
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Chango – Marketers Against Marketing

Marketers Against Marketing
If you need a quick Christmas gift for your favorite buzzword regurgitator, have we found the perfect fit for you. Fans of Cards Against Humanity who are also intimately familiar with the very real struggle of cross-platform integrated media-agnostic viral executions will love Marketers Against Marketing, Programmatic Advertising company Chango‘s promotional brain child.
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Headlines 101 – The First Class

Headlines 101
In between briefs, brainstorming, and development, it helps to keep your wits sharpened for whenever you have to crank out the lines. That’s why we’ve decided to start Headlines 101, a regular exercise where we take ads from out in the wild and switch up the copy. Whether the result is better or worse, we hope that something fun comes out of the experiment!

Emirates Original
This week, we’ve taken this recruitment ad for Emirates from marketing agency DV8 and had a go at some alternate lines. The results are below, and you click on any of them for a larger version.
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The Intel Extreme Masters Comes to California


The Intel Extreme Masters, one of the premier events in esports, is coming to California December 6th through 7th, featuring competition in StarCraft II and League of Legends. For the uninitiated, the Intel Extreme Masters is a high-level video game competition featuring people furiously smashing their keyboards in an attempt to crush other people furiously smashing their keyboards. Competitive gaming has been growing in popularity for quite some time, with flavors for every type of gaming aficianado. For those who prefer two player brawlers, EVO fills the gap. For those who prefer making unsubstantiated claims about 360 no scopes, there are several FPS events held under the MLG banner.
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Hands on with Destiny’s Companion App

Destiny
Destiny, Bungie‘s ambitious sci-fi shooter is a few weeks old. The monster release was not without its problems, but overall, the game appears to be a smash hit, bringing in over $325 million in sales in its first five days. One of Destiny’s largest features, if you’re inclined to call it that, is the extensive lore and extra options that are available online at Bungie.net and in its native apps for iOS and Android. While no means necessary for playing the game, the Destiny companion apps provide an extra layer of interactivity in the world of Destiny. In this post, we’ll take a look at the utility of Destiny’s companion app for both users and Bungie.
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Story is Still King – A Dark Room

A Dark Room
Over the weekend, I stumbled upon A Dark Room, an interesting little text adventure for the iPhone. The game has gotten a lot of praise from different sources and playing it got me thinking about narrative.
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A Walk Through The Petersen Car Museum

Batmobile
We stopped by The Petersen CarMuseum the other day to have a look around. There were a ton of great things to see there, so we took a few snaps to share out favorite ones.

Click on each picture for a larger version.

Robin

Rocket Car

Old School

Chauffeur Rules

Solar

Mach 5

Keep It Practical

Don't Use This
Content is rarely as glamorous as concept but at the end of the day it’s just as integral to the campaigns you work on. So how can you get the most mileage out of the down and dirty writing? That’s going to differ project to project, but there are some basic rules you can follow to make sure your writing doesn’t fall into the usual traps.
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Five Free Writing Tools

Five Free Writing Tools
The most important (and often hardest) part of writing is sitting down and doing it. It’s easier said than done, as I’m sure you know. However, you might as well set yourself up for success so you can quickly iterate on your failures. Here are a few free tools that I use to keep everything moving, even when I’m not.
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WTF is My Award Idea?

WTF is My Award Idea?
Need some last minute inspiration for awards season? Look no further.
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Learn Some Programming


Programming is a huge part of advertising – it’s how we turn great creative concepts into digital reality. I was inspired by this post from Jon Evans of TrackMaven to create a list of resources for people who might want to learn a little bit of programming. Check out Jon’s blog to see a few reasons why it might be helpful – I imagine you’ll find them as convincing as I did.
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Creativity Talks


A while back I posted a talk by cartoonist Matthew Diffee on creativity because I thought it was relevant when discussing process. Creativity is a complicated subject. There’s no formula for being creative or coming up with a creative solution, but I’ve compiled some talks that I think shed some light on the concept and how to put yourself in a place for optimizing out of the box thinking.

This first talk by John Cleese is what got me started thinking about these, and far and away I think is the most important to watch. That said, I think everyone will be able to take something away from each of these, so have fun.
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