Category: Branding (page 1 of 4)

On the Fourth Day of Star Wars, My Wookie Gave to Me…

A parking spot for my Landspeeder.

landspeeder

When you’re sick of hovering on the 405 during rush hour, it’s nice to have a designated parking spot for your galactic vehicle.  Continue reading

The Future of Television Presents: Ads of The Past

Hello-

Here are some vintage Apple TV ads, idk.

Netflix & ChillResponsibly!

A friendly reminder this Holiday Season from your friends at Apple TV.

GO BIG

Apple TV and you, and all your friends. Home is where it’s at.

 

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Voter, the Tinder of Politics

I’ll admit I’m not really into politics, and that can be stereotypically said of the majority of my millennial peers. Kids these days, amirite? We get our dose of current events from trending topics on Facebook and Saturday Night Live sketches. I don’t necessarily think that’s a terrible thing, though it is something annoying about social media culture. What I mean is, we’re so used to top-lining news stories and digesting content as quickly as possible. I’m surprised they’re not shortening the max amount of characters in a Tweet, it’s ridiculous how much of a story you can tell in such a tiny space. And hashtags make filing and categorizing them easy, convenient, and accessible. Plus, you get to read everyone’s opinion on it at a glance, which can have some value. It’s like everyone has a voice all of a sudden, and the news belongs to everyone, not to just the anchors on TV and major print publications.

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The Petersen Automotive Museum Official iOS App Release

SPOILER ALERT: It’s awesome.

If you’ve ever been to The Petersen, you know what a “must-see” attraction it is, and not just for car-lovers. Some of the world’s most iconic and rare automobiles are kept here on display to help tell the story of our city, which was built around and for the automobile. So you’ll see the Batmobile, but you’ll also see an original Model T.

There’s only one small catch: The museum actually won’t be open until December, on its 20th birthday, after its massive renovation is complete. The cost is said to exceed $125 million, and the redesign includes a building facade of chrome silver ribbons that will be lit from beneath, evoking the “image of speed and organic curves of a coach-built automobile.” Check out this cool time-lapse video of construction progress. 

What else can you expect? Oh, not much, just TWENTY-TWO NEW GALLERIES OF CARS, CARS, AND MORE CARS. Plus, all the interactive technology to put you in the driver’s seat of automobiles from your wildest fantasies. You’ll be able to check out a revolving collection of BMW’s “Art Cars,” designed by artists like Roy Lichtenstein, Andy Warhol, Jeff Koons, Jenny Holzer, and more. Watch how a Maserati gets built from concept to completion, and take a spin one of several legendary racing circuits in a virtual reality driving simulator. That’s what’s up.

Before you visit, make sure you download The Petersen app. You wouldn’t go into a 3D movie without your 3D glasses, why would you go into this epic museum experience without the app that opens up new ways to explore, engage, and interact with the exhibits? Check out the demo video below and then visit the App Store to download!

The Petersen from O&O, Inc. on Vimeo.

 

The Unboxing Ritual and the god of Anticipation

‘Steve and I spend a lot of time on the packaging […] I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.’
– Jonathan Ives, Apple lead designer

 

We all know the fleeting satisfaction that comes with tearing a tag off a new garment, ripping the wrapper off a never-been-opened DVD case, or–wait for it—peeling off the clear plastic screen protector off a fresh iPhone.  It brings us inexplicable good feelings and joy. And apparently, watching other people “unbox” new toys brings us joy, too. I would go as far to say we return an almost childlike state of being when we unbox or watch and unboxing. Earlier this year, the story of the elusive and anonymous “DC Toy Collector” went viral as the highest-earning YouTube account. That’s $4.9 million just for unwrapping toys, and is currently in 3rd place for most views. And the weirdest part? I can’t stop watching her videos. Could it be the crispy sound of fresh plastic,  the texture of brand-new Play-Doh being molded for the first time between her brightly manicured fingers, or the soothing sound of her voice?  It’s probably a combination of all the above, and the only scientific explanation is this: autonomous sensory meridian response, better known as ASMR: the physical sensation of tingling that often begins in the scalp and moves down through the spine and sometimes to the limbs. Like unboxing, there are bloggers who have established careers off of making ASMR videos on YouTube, but that’s a whole separate blog post for a separate (relaxing, euphoric) day. Surely it can’t be the entire psychology behind unboxing.

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Penguin By Hand Book Covers

Back in 2011, Penguin released a series of books with hand-embroidered book covers as part of its “Penguin Threads” series. Each book cover featured the commissioned  artwork of a different artist evoked onto a paper cover. This year, I was reminded of this collaboration by Jenny Hart (@sublimestitching), who has contributed her talents by embroidering the artwork on Sarah Blake’s “The Postmistress” for the publishing house’s “Penguin By Hand” series. The series will feature needlework, cross-stitching, quilting, and crochet on the covers of six books. I think it’s a fantastic way of giving new life to classic print, while giving a warm handcrafted sentimentality to something that’s become a little cold and digitized. When you consider the artistry and craftsmanship that goes into stitching something this alive and lovely, doesn’t it make you want to run your hands over this book cover?

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Startup Hall of Fame: O+O Edition

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It’s been the Age of Unicorns for a hot minute now, with some of our everyday go-to services coming from the minds of creative unicorns that saw an opportunity to fulfill a need, and deliver immediately. They’re disrupting conventional industries as we once knew them, riding the momentum of new technology, smartphones, and users like me who wouldn’t be able to hail a cab if their life depended on it. They have us meeting strangers off the Internet and getting into cars them and sleeping in their treehouses all over the world. When I asked around the office, some of my coworkers were unaware that a lot of their favorite apps, companies, and services began as a startup.  It wasn’t really a shocker that old faithfuls like free instant messagingUber, Air BnB, Waze, and Tinder made the top ranks. Whereas technological big ideas risk being flashes in pans, failures, or just weird, as the technology that made them possible advances and grows outdated, good ideas (ideas that matter) have a tendency to transcend.

The bottom line: Disruption is in, distraction is out. The survey has spoken and it’s safe to say we no longer want to be glued to our smartphones. The apps we use the most have some common top qualities and goals: Efficiency, User Control, and Community. Their endgame is to get us to the present real life moment as efficiently as possible, even if we are just endlessly swiping right (left?) to find that perfect someone to experience that aforementioned moment with. They’re putting the user in control; letting us “rate” our meal, our driver, our host. The best ideas are disrupting old ways of doing things, making life better, taking the hiccups out of everyday inconveniences, and connecting us easier and faster.

After all, there’s always US in USER.

Below is a list of our favorite startups of all time. Give us a tweet if you think we’ve missed some gold ones.

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Three New Apple Watch Ads

Happy Apple Watch Launch Day! As we eagerly await our delivery, we’ve been watching the three new 60-second spots released today, which do their best to display the features of the watch in a seamless montage of beautiful users using the device to wake up, exercise, and be in a relationship. But even at their most successful moments, they’re stretched. Still, we can’t wait to put these babies on our wrists!

“Rise” is the first ad, which shows how the watch is integrated into the morning routines of all the watch-wearers. You’ll see a guy hit the snooze button on his alarm clock, a woman misses her train, another turns on the lights of her shop, while another girl gulps down her coffee as she gets a calendar alert on her wrist.

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Apple Watch Unboxing and Demo

IT’S HERE.

Directed and Shot by Emma Choy-Brown, Written and Produced by Alexis Justman.

The Apple Watch: Would Steve Jobs Wear It?

I’m glad Wired said what we were all thinking: “Apple’s trying to put a second device on our body without giving us a clear sense of how it complements the first.”
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Copy Shop Tuesday : Another One Bites the Dorito Dust

Happy National Tortilla Chip Day!

In honor of our favorite triangular snack, let’s shop up a solid contender: Tostitos.

Where I come from, there is only one way to eat these chips. And when I say “one way”, I mean infinity ways. But first, take the bag of chips, turn it sideways, cut it open, and go to town. I like mine soaked in lime juice, mixed in with Japanese peanuts, cucumbers, cueritos, rielitos, Chamoy, jicama, and other things I can’t translate to English. When you do it right, it should look nasty. That’s how you know it’s good. And for whatever reasons, it will never work with Doritos.

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