Category: Branding (page 2 of 4)

A List of Some 2015 Super Bowl Ads (According to Us).

This isn’t a “Best-Of” list, though it could be categorized as “Most Memorable” list, but then even bad ads make it onto those lists so let’s just call this a “List of Some Ads” we thought we should mention this morning.

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Super Bowl Trends

As Super Bowl weekend nears, a few of the big tech names have launched activities, commercials, and applications focusing on the big audience week.

Here’s a few…

Über (Los Angeles):

Uber and Animal Planet are teaming up with Wags and Walks dog rescue to deliver puppy playtime to offices in Los Angeles. (Pretty cute!)

Facebook:

Facebook Rolls Out Football-Only Feed Ahead of Super Bowl

Because we all know it’s all about the feed the feed the feed.

Google

Google trends is  on the hunt for the next Super Bowl Champion.

Hint: I don’t think Bostononians are gonna be happy with the  current trend.

Why the Cat Herding Ad Will Always Be My Favorite

If you’re like me, you’ve been clicking your browser’s “refresh” button at AdWeek’s Super Bowl Ad Tracker to get the latest on which brand’s are teasing or releasing their commercials before the big game on Sunday.

If there is a recipe for cooking up a great Super Bowl ad, it seems like it would consist of heaping servings of humorsocial media interactionPUPPIES, with a generous sprinkling of patriotism (narrated by a folk icon, or starring a gorgeous Paralympic athlete), all with a good grip on the ol’ American heartstrings.

But the most memorable ad spot comes from 2000. A commercial that has outlasted even the company it endorsed. It somehow is the perfect combo of silliness, Americana, and cuteness. Featuring a cast of cowboys wielding lint-rollers and lassos, your seven layer dip has nothing on the layers of this masterpiece.

Copy Shop Tuesday : (Super) Bowling for Truth

I love commercials almost as much as I do not love football. The idea of a brand buying a kajillion dollar :60 second spot and making us laugh, or cry, or gasp in shock, is so cool to me. If anything, it reminds me that while technology still cranks out flashy-but-doomed novelties and things are filmed and printed in 3D (why?) writers still need to tell stories, and people still need to hear them. We tend to hang onto those stories that ring true for us; the messages that illuminate something old in a fresh new way. It is an elevated but classic form of communication, and it is so, so, so important and will never not be.

Have you guys seen the new awesome (surprise, Weiden & Kennedy, Portland) Weight Watchers spots? I think I actually bolted upright from my horizontal couch position mid-Hulu binge when I saw this campaign.

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Touching Sound: Conductive Ink Breathes Life Into Print

The other day I read a friend’s Facebook status which disappointedly admitted to trying to “pinch” the text of a magazine to zoom out. “I’m afraid,” he deduced, “If print is not dead yet, then it is just a broken touch screen”.

While some of us have been caught trying to swipe right through a newspaper, we are the ones holding the newspaper nonetheless. Magazines, books, records, letters, posters, have prevailed regardless, if not just for their novelty or nostalgia. With the advent of new media and digital, the days of the printed page were thought to be numbered. But considering the prevalence of social networking, media, and interaction, it becomes apparent that these digital advances surfaced primarily to serve a valuable need for data, connectivity, and touch. When you think of it this way, technology now has the ability to evolve these mediums–not destroy them. That is to say, technology could be what bridges the gap between art and science, physical and digital, and it’s already happening.

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The Cute Culture in Products

Cute Culture
Growing up in the US while constantly being exposed to the East-Asia’s “culture of cute” was a clash of two opposite worlds. In America, businesses are more focused on making their products look “cool” or “slick” to sell. A well known example is Apple – their products are designed to be minimalist, straight-forward, and reflect “cool” for Western culture. Overseas in Eastern-Asia such as Japan, Korea, and Taiwan, many products focus on “cute” and “colorful” to appeal to the general public.
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Positioning-Roulette: A Simple Tool for Building Brand Stories

Positioning-RouletteIf you’re struggling to come up with a brand positioning for your product or client, Positioning-Roulette is an ideation tool from Ulli Appelbaum that is designed to elevate your strategic thinking. The objective of Positioning-Roulette is to “stimulate creativity and help… find new solutions, make new connections, and look at your brand and category from a new perspective.” Though currently in Beta (which definitely shows), the utility can be helpful in providing you with a bird’s eye view of the strategic strengths and weaknesses in the positioning of your product.
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The One Show Young Ones: 2014

The Young Ones
The One Show professional deadline is coming up on January 31st, but for all the young copywriters and art directors out there, the One Show Young Ones Competition is accepting entries until March 7th.

There are two briefs this year. The first is for Organic, a fashion brand by John Patrick. The second is an open call for saving the arts. The brief says you can choose (or create) any brand or cause that fits the bill. You can download both creative briefs here.
Young Ones

Best of luck to all participants!

Game of Thrones – Modernized Sigils

Game of Thrones Main
Since we all love Game of Thrones so much, we thought we would take a look at what some of the House’s sigils would look like in an updated and modern future of the Game of Thrones universe. Here are the logos we created – we hope you like them and let us know if you’d like to see more.
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A List of Quick-To-Make Halloween Costumes for Advertising and Marketing Professionals

The Man in the Hathaway Shirt
Need to attend an industry event or Halloween party and don’t have a costume? Here’s a short list of costumes that we suggest for advertising and marketing professionals. They are all quick to make but help you stand out and impress your colleagues in any industry event.
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Apple’s Logo – An Investigation

Apple's Logo - An Investigation
Apple’s iconic logo is recognized all around the world. Some have called it a nearly flawless design, particularly because the “leaf” at the top of the apple is supposed to perfectly fit into the “bite” taken out its side. We decided to find out whether that bit was true by cutting out the leaf and placing it inside of the bite ourselves. Take a look inside to see our results.
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