Category: Content Development (page 1 of 10)

New League of Legends iPhone App: Valoran Daily

Exciting day in the office (and for the League of Legends community) as we release Valoran Daily, an app made to track all of your favorite League of Legends stats! Track your head-to-head battles and the ever-expanding roster of champions with this great app. Check out our new FREE app on the App Store!

Revisiting “The Future” : Joe Marchese in 2015

Remember 2015’s Future of StoryTelling Summit Speaker, Joe Marchese?

Marchese said, “Advertising is the transfer of attention, from something they desire to do, to a paid message.” Great content generators and great storytellers are paid to gather a large audience and capture their attention. However, the evolution of media is faster than advertising, and always has been.  Continue reading

On the Fourth Day of Star Wars, My Wookie Gave to Me…

A parking spot for my Landspeeder.

landspeeder

When you’re sick of hovering on the 405 during rush hour, it’s nice to have a designated parking spot for your galactic vehicle.  Continue reading

An Online Holiday Gift Guide For Gifts That Give Back

bakeshop

Before you suit up for the chaos that is BLACK FRIDAY, CYBER MONDAY, or whatever, you need to pause and consider:

Every dollar you spend is a vote.

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The Future of Television Presents: Ads of The Past

Hello-

Here are some vintage Apple TV ads, idk.

Netflix & ChillResponsibly!

A friendly reminder this Holiday Season from your friends at Apple TV.

GO BIG

Apple TV and you, and all your friends. Home is where it’s at.

 

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Voter, the Tinder of Politics

I’ll admit I’m not really into politics, and that can be stereotypically said of the majority of my millennial peers. Kids these days, amirite? We get our dose of current events from trending topics on Facebook and Saturday Night Live sketches. I don’t necessarily think that’s a terrible thing, though it is something annoying about social media culture. What I mean is, we’re so used to top-lining news stories and digesting content as quickly as possible. I’m surprised they’re not shortening the max amount of characters in a Tweet, it’s ridiculous how much of a story you can tell in such a tiny space. And hashtags make filing and categorizing them easy, convenient, and accessible. Plus, you get to read everyone’s opinion on it at a glance, which can have some value. It’s like everyone has a voice all of a sudden, and the news belongs to everyone, not to just the anchors on TV and major print publications.

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IF I ONLY HAD A BRAIN… AND A HALLOWEEN COSTUME FOR MY ENTIRE GROUP OF FRIENDS.

So you waited until the last minute (again) to throw together your Halloween costume, and all the aisles at Party City and Spencer’s are picked over,  so you’re left to choose between purchasing a size XXL sexy referee costume or a stringy werwolf/witch wig that smells obviously used. Not to rub it in your face or anything, but you could have gone as a very well-dressed minimalist crew of Oz characters. Imagine skipping down a Yellow Brick Road wearing these spiffy shirts you can purchase at Society6. (Pro tip: Don’t be a tool. Plan ahead for next year, and call dibs as the Flying Monkey of your group.

 

The Petersen Automotive Museum Official iOS App Release

SPOILER ALERT: It’s awesome.

If you’ve ever been to The Petersen, you know what a “must-see” attraction it is, and not just for car-lovers. Some of the world’s most iconic and rare automobiles are kept here on display to help tell the story of our city, which was built around and for the automobile. So you’ll see the Batmobile, but you’ll also see an original Model T.

There’s only one small catch: The museum actually won’t be open until December, on its 20th birthday, after its massive renovation is complete. The cost is said to exceed $125 million, and the redesign includes a building facade of chrome silver ribbons that will be lit from beneath, evoking the “image of speed and organic curves of a coach-built automobile.” Check out this cool time-lapse video of construction progress. 

What else can you expect? Oh, not much, just TWENTY-TWO NEW GALLERIES OF CARS, CARS, AND MORE CARS. Plus, all the interactive technology to put you in the driver’s seat of automobiles from your wildest fantasies. You’ll be able to check out a revolving collection of BMW’s “Art Cars,” designed by artists like Roy Lichtenstein, Andy Warhol, Jeff Koons, Jenny Holzer, and more. Watch how a Maserati gets built from concept to completion, and take a spin one of several legendary racing circuits in a virtual reality driving simulator. That’s what’s up.

Before you visit, make sure you download The Petersen app. You wouldn’t go into a 3D movie without your 3D glasses, why would you go into this epic museum experience without the app that opens up new ways to explore, engage, and interact with the exhibits? Check out the demo video below and then visit the App Store to download!

The Petersen from O&O, Inc. on Vimeo.

 

DogVacay and the anatomy of a Great Idea.


One great thing about working at O+O is the value and attention focused on the quality of ideas versus the quantity of them. It’s a cliche we take quite seriously, and quite often. In the Lab, if the workload allows, we’ll throw some ideas upon the board and take turns pitching why we think there should be an app that can read our minds like a mood ring, or why we want to build an app that lets you turn any inanimate object or landscape into an anthropomorphic playground using your mobile camera. Ideas tend to get more ridiculous immediately before and after Burning Man, as you can see.

I’m no expert on what makes a genius idea. I only know what works and what doesn’t. And I guess I don’t even know that much, all the time. That’s why we play and experiment with new technologies and app prototypes, and we discover that the strongest ideas come from places of actual human stories, which is what you’ll read in any beginner’s book to advertising, art, or engineering, you name it. Most of the time the ideas are so simple, you’ll wonder why it hadn’t been thought of sooner. Many times we’ll hit an obstacle in the user flow of life, and think to ourselves, “Dang. I wish there was a way to make this more efficient or at least more enjoyable.” And then of course the, “There’s an app for that!” campaign. 

Air BnB couldn’t have been been as successful before the development of social networking, in my opinion. Neither could Tinder, or Uber, obviously. Both of these ideas are genius in their simplicity, yet they’ve revolutionized the way we interact in the global community. They’ve shifted cultures. And the awesome thing about that is, new technology is being developed every day. In offices just like ours. 

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Art Through Error : GLTCH 2.0 Available for Download!

GLTCH 2.0 is ready for release! Use it to turn any image or animated GIF into a beautiful mistake. Harnessing the power of glitch art, the latest version of GLTCH comes with new effects that allow you to combine glitches, and layer them to produce virtually endless outcomes. Save your creation to your phone or share with your network. GLTCH is available for free at the App Store.

 

Penguin By Hand Book Covers

Back in 2011, Penguin released a series of books with hand-embroidered book covers as part of its “Penguin Threads” series. Each book cover featured the commissioned  artwork of a different artist evoked onto a paper cover. This year, I was reminded of this collaboration by Jenny Hart (@sublimestitching), who has contributed her talents by embroidering the artwork on Sarah Blake’s “The Postmistress” for the publishing house’s “Penguin By Hand” series. The series will feature needlework, cross-stitching, quilting, and crochet on the covers of six books. I think it’s a fantastic way of giving new life to classic print, while giving a warm handcrafted sentimentality to something that’s become a little cold and digitized. When you consider the artistry and craftsmanship that goes into stitching something this alive and lovely, doesn’t it make you want to run your hands over this book cover?

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LET’S ROGO!

Straight from the O+O Lab, we are thrilled to announce the launch of our app, ROGO! 

Have you ever had a burning question, but lacked the right language to express it? Without getting too “meta” on you this Tuesday morning, how do you ask a person what something is, if you don’t know what the thing is?  These are the kinds of things that keep the O+O team up at night. And because we are all a part of this epic mission to make the world a better interactive and connected experience, we built a platform for users to express and resolve their curiosity. The more we can encourage curiosity and wonderment, the more we can exercise our imaginations. Trust us when we say, imagination is where it’s at.

ROGO! lets you snap a photo of anything you’re curious about, and upload it to a whole network of other users who can give you answers in real time. Ask and answer visual questions instantly, and earn rewards for it. So whether you’re dropping knowledge, saving the day, or just don’t know–ROGO! is your go-to app for all the answers you need when you’re at a loss for words. Download here! 

 

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