Category: Experimental (page 1 of 5)

Copy Shop Tuesday : It’s Wine Time

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Wine for dudes.

 

This week Jessica helped me re-imagine some lackluster wine and whiskey ads.

 

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The Future of Television Presents: Ads of The Past

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Here are some vintage Apple TV ads, idk.

Netflix & ChillResponsibly!

A friendly reminder this Holiday Season from your friends at Apple TV.

GO BIG

Apple TV and you, and all your friends. Home is where it’s at.

 

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#RestInPrivacy

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Rest In Privacy

California has the most pay phones in America: Twenty-seven thousand, enough for one pay phone for every six square miles in the state. In a metropolitan area like Los Angeles, pay phones seem to be everywhere, until you actually need one. But then again, when was the last time you needed one?

Mobile phones have rendered the payphone obsolete, and not without a price. We willingly surrender our personal information, private conversations, photos and content as currency for the sake of feeling connected.

No longer the “reassuring lighthouse” of yesteryear or the cultural symbol of service, protection, privacy and convenience, the pay phone’s hollowed shell litters the urban landscape as an abandoned relic of an era and culture that valued privacy over connectedness. The #RestInPrivacy installation pays tribute to such a time, and aims to illuminate our obsession with being connected and the lengths our culture will go to achieve that connection; even if it means forfeiting our privacy.

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DogVacay and the anatomy of a Great Idea.


One great thing about working at O+O is the value and attention focused on the quality of ideas versus the quantity of them. It’s a cliche we take quite seriously, and quite often. In the Lab, if the workload allows, we’ll throw some ideas upon the board and take turns pitching why we think there should be an app that can read our minds like a mood ring, or why we want to build an app that lets you turn any inanimate object or landscape into an anthropomorphic playground using your mobile camera. Ideas tend to get more ridiculous immediately before and after Burning Man, as you can see.

I’m no expert on what makes a genius idea. I only know what works and what doesn’t. And I guess I don’t even know that much, all the time. That’s why we play and experiment with new technologies and app prototypes, and we discover that the strongest ideas come from places of actual human stories, which is what you’ll read in any beginner’s book to advertising, art, or engineering, you name it. Most of the time the ideas are so simple, you’ll wonder why it hadn’t been thought of sooner. Many times we’ll hit an obstacle in the user flow of life, and think to ourselves, “Dang. I wish there was a way to make this more efficient or at least more enjoyable.” And then of course the, “There’s an app for that!” campaign. 

Air BnB couldn’t have been been as successful before the development of social networking, in my opinion. Neither could Tinder, or Uber, obviously. Both of these ideas are genius in their simplicity, yet they’ve revolutionized the way we interact in the global community. They’ve shifted cultures. And the awesome thing about that is, new technology is being developed every day. In offices just like ours. 

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Weekly Recap: Everyone is drunk on the Internet, apparently.

Something is buzzing abouts the Interwebs, and that is drunk people who think they are HILARIOUS. First there was that married couple’s video of them getting hammered, telling the story of how they first met, and hiring their friends to act it out a la “Drunk History” style. It went viral almost instantly, garnering a gazillion views in under three days.

 

Now, Buzzfeed posted a video of Shoshana Bean’s drunk narration of the musical that made her a household Broadway name, “Wicked.” It is what exactly you’d expect from a drunk musical theatre actress.

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Happy Dog Day!

Happy National Dog Day!

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(Neptune is available for adoption! Photo courtesy of Copper’s Dream Animal Rescue.)

It’s no secret that we LOVE dogs (especially rescues) so to commemorate this special day, we figured instead of sharing all our pooches’ photos with you, we’d  try to implement our shared advocacy for man’s best friend by brainstorming some great ways we can incorporate our passion into our practice. What we mean is, are there ways we can use these tools to make our neighborhood a more dog friendly place? Can we design a platform to propagate the benefits of hanging out with a dog? Here are some of our ideas.

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The Cast of Star Wars on Tinder.

Ladies and gents, droids and Wookiees, start your engines. Your online dating game is about to get galactic.

 

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LET’S ROGO!

Straight from the O+O Lab, we are thrilled to announce the launch of our app, ROGO! 

Have you ever had a burning question, but lacked the right language to express it? Without getting too “meta” on you this Tuesday morning, how do you ask a person what something is, if you don’t know what the thing is?  These are the kinds of things that keep the O+O team up at night. And because we are all a part of this epic mission to make the world a better interactive and connected experience, we built a platform for users to express and resolve their curiosity. The more we can encourage curiosity and wonderment, the more we can exercise our imaginations. Trust us when we say, imagination is where it’s at.

ROGO! lets you snap a photo of anything you’re curious about, and upload it to a whole network of other users who can give you answers in real time. Ask and answer visual questions instantly, and earn rewards for it. So whether you’re dropping knowledge, saving the day, or just don’t know–ROGO! is your go-to app for all the answers you need when you’re at a loss for words. Download here! 

 

Startup Hall of Fame: O+O Edition

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It’s been the Age of Unicorns for a hot minute now, with some of our everyday go-to services coming from the minds of creative unicorns that saw an opportunity to fulfill a need, and deliver immediately. They’re disrupting conventional industries as we once knew them, riding the momentum of new technology, smartphones, and users like me who wouldn’t be able to hail a cab if their life depended on it. They have us meeting strangers off the Internet and getting into cars them and sleeping in their treehouses all over the world. When I asked around the office, some of my coworkers were unaware that a lot of their favorite apps, companies, and services began as a startup.  It wasn’t really a shocker that old faithfuls like free instant messagingUber, Air BnB, Waze, and Tinder made the top ranks. Whereas technological big ideas risk being flashes in pans, failures, or just weird, as the technology that made them possible advances and grows outdated, good ideas (ideas that matter) have a tendency to transcend.

The bottom line: Disruption is in, distraction is out. The survey has spoken and it’s safe to say we no longer want to be glued to our smartphones. The apps we use the most have some common top qualities and goals: Efficiency, User Control, and Community. Their endgame is to get us to the present real life moment as efficiently as possible, even if we are just endlessly swiping right (left?) to find that perfect someone to experience that aforementioned moment with. They’re putting the user in control; letting us “rate” our meal, our driver, our host. The best ideas are disrupting old ways of doing things, making life better, taking the hiccups out of everyday inconveniences, and connecting us easier and faster.

After all, there’s always US in USER.

Below is a list of our favorite startups of all time. Give us a tweet if you think we’ve missed some gold ones.

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A Beacon Case Study.

Beacons have been the basis for our latest Lab projects, but in order to take these products to the next level, we had to take them to the streets, first.

THE FEED ZINE

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O&O is thrilled to announce issue no. 1.0 of our zine, THE FEED.

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NO AD | An app that turns subway advertising space into a secret gallery.

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Advertisers have taken advantage of the MILLIONS of commuters using the New York subway system. From wall space to turnstiles, sponsors seem to know no limits to how they bombard you.
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