Category: Resources (page 1 of 2)

Amazon Web Service CodeDeploy with Github

We’re always on the lookout for ways we can improve our development and deployment processes. Most projects we undertake make use of Amazon AWS vast infrastructure. The ever popular AWS has grown leaps and bounds since its introduction to the startup world. Controlling startup cost is essential and AWS is a great asset to have in that regard.

Today we’ll take a peak at the CodeDeploy feature within the web service and how to integrate your app deployed on AWS with Github.

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(ref. http://docs.aws.amazon.com/codedeploy/latest/userguide/welcome.html)

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Better Javascript with Gulp, Mocha, Istanbul and Codeclimate

It’s not always easy to know if you’re writing good, robust code if you don’t have anyone looking over your shoulder and telling you how you could do things better.

This is where Codeclimate comes in to play!

Code Climate

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Positioning-Roulette: A Simple Tool for Building Brand Stories

Positioning-RouletteIf you’re struggling to come up with a brand positioning for your product or client, Positioning-Roulette is an ideation tool from Ulli Appelbaum that is designed to elevate your strategic thinking. The objective of Positioning-Roulette is to “stimulate creativity and help… find new solutions, make new connections, and look at your brand and category from a new perspective.” Though currently in Beta (which definitely shows), the utility can be helpful in providing you with a bird’s eye view of the strategic strengths and weaknesses in the positioning of your product.
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Five Free Writing Tools

Five Free Writing Tools
The most important (and often hardest) part of writing is sitting down and doing it. It’s easier said than done, as I’m sure you know. However, you might as well set yourself up for success so you can quickly iterate on your failures. Here are a few free tools that I use to keep everything moving, even when I’m not.
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Learn Some Programming


Programming is a huge part of advertising – it’s how we turn great creative concepts into digital reality. I was inspired by this post from Jon Evans of TrackMaven to create a list of resources for people who might want to learn a little bit of programming. Check out Jon’s blog to see a few reasons why it might be helpful – I imagine you’ll find them as convincing as I did.
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YouTube Ads Leaderboards


Digital. The final frontier – until the next one. Infinitely measurable, but still with its stumbling blocks. Fortunately, the YouTube Ads Leaderboards provides a benchmark for measuring effectiveness on one of the biggest digital platforms. As a part of Google’s Think Insights, the Leaderboards show off success stories on YouTube. It’s easy to find what ads struck a chord with their audience, and then read case studies on how they achieved their goals.
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How to Implement DoubleClick Floodlight Tags

If you work with HTML, you may have come across DoubleClick tags before. For those who don’t know, DoubleClick Floodlight is one method used by advertisers to track traffic on a web page, either through page views or clicks on a certain button. If you’ve tried to implement Floodlight tags before, you may know just how difficult they can be. This guide is to help aid the process of placing these tags correctly in your code!
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Copywriting Resources in Print

Copywriting Resources
Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
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Online Resources for Developers

Online Resources for Developers
As a developer I sometimes find myself running into programming related issues. It turns out that most of these issues can be solved by simply looking at the right places. It is safe to say that someone, somewhere, has encountered the same problem than you do and asked about it online.
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Resource: Advertising on YouTube


YouTube is a giant in online video. From its humble beginnings in 2005, it has quickly become one of the top destinations on the Internet for video content consumption. Advertising on YouTube can be advantageous for brands because it can reach targeted audiences or simply reach the whole of YouTube. No matter which way you decide to slice it, I thought I would put together a quick little guide to advertising on the video platform for the uninitiated to get you started.
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Resources: Type Foundries Online

typography_blog_pic
If you’re looking for a fresh font for a specific project or to impart an identity on a brand, you want to find something that is functional but distinctly grabs the eye. Here are some online type foundries that offer fonts that can help you to achieve that bold effect.
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