Growing up with the animated versions of the Disney movies that are now being made into “live-action” incarnations, there is a twinge of skepticism that I feel whenever I see a trailer for one. But as I watch the trailer for “The Jungle Book,” it feels a bit different than the rambunctious cartoon I watched as a young child. I’m actually very curious how the story is told and how the animals are created digitally. I want to embark upon a dream-space in the jungle, where I can imagine myself as Mowgli, and reflect on the relationship between humanity and nature. Will it end up being just a glorified rehash of the 1967 animated version of the story? Or will my inner nostalgia buff be satisfied with enough nods to the former version, while still introducing new ideas and imagery? I will be seeing it tonight, and hoping for the latter… to rediscover an old text through director Jon Favreau’s eyes. Let the adventure begin.
When I was in college, I took a “Music in Film” class. This class was broken up into chapters by composer, and one of the first names we learned was Ennio Morricone. Understanding how vital music is to the soul of a film, I began to obsessively watch the movies he scored to learn his methods and style; he was obviously a master. The narrative melodies of his compositions were quite an imaginative partner to his visual counterpart. I was in awe of his talent, and understandably excited to learn he scored the newest Tarantino film, especially because I knew it was Western-inspired.
Sometimes in life we endure real pain. Emotional, mental, or physical… but how we react to that pain is the ultimate test of the mind. Buddhism teaches peace for all, through a journey to happiness and enlightenment. It teaches us that these virtues dwell inside all of us, and it is up to us to unlock our nirvana.
Here we are, at that time of year when Americans are expected to spend an arm and a leg to show how much we love our significant others. Roses, teddy bears, expensive meals and wine/champagne are thrust in our faces… making it hard to get away from the cliché ideas of this holiday— and trying to make us feel guilty for either not having a partner to share it with, or perhaps that we need to be overly extravagant on this one day to make up for a year of ‘mediocrity.’
If you’ve been doing some Googlin’ this morning you might have noticed today’s #GoogleDoodle is dedicated to Hedy Lamarr. You might recognize her as the Austrian MGM movie star who shared the silver screen with Hollywood’s biggest names during the 1930s to the 1950s. But because of her stunning exotic appearance, the consistent typecasting as the glamorous seductress in films began to bore her, and she turned to aiding in the war effort by selling war bonds. Of course she was wildly successful, but her interest in science was what fueled her passion for defeating the Nazi effort, and led to her role as an inventor.
One great thing about working at O+O is the value and attention focused on the quality of ideas versus the quantity of them. It’s a cliche we take quite seriously, and quite often. In the Lab, if the workload allows, we’ll throw some ideas upon the board and take turns pitching why we think there should be an app that can read our minds like a mood ring, or why we want to build an app that lets you turn any inanimate object or landscape into an anthropomorphic playground using your mobile camera. Ideas tend to get more ridiculous immediately before and after Burning Man, as you can see.
I’m no expert on what makes a genius idea. I only know what works and what doesn’t. And I guess I don’t even know that much, all the time. That’s why we play and experiment with new technologies and app prototypes, and we discover that the strongest ideas come from places of actual human stories, which is what you’ll read in any beginner’s book to advertising, art, or engineering, you name it. Most of the time the ideas are so simple, you’ll wonder why it hadn’t been thought of sooner. Many times we’ll hit an obstacle in the user flow of life, and think to ourselves, “Dang. I wish there was a way to make this more efficient or at least more enjoyable.” And then of course the, “There’s an app for that!” campaign.
Air BnB couldn’t have been been as successful before the development of social networking, in my opinion. Neither could Tinder, or Uber, obviously. Both of these ideas are genius in their simplicity, yet they’ve revolutionized the way we interact in the global community. They’ve shifted cultures. And the awesome thing about that is, new technology is being developed every day. In offices just like ours.
Before I was a copywriter, I worked as an office manager for a production company. When we would hire new people, I often got sucked into the role of “interviewer” because of how unassuming and/or intimidating I was or wasn’t. I really looked forward to it, not because it put me in a position of power, but because I could pretend to make notes on the applicant’s resume while really all I was doing was tally-marking every time they used the word, “like.” Do you realize how much more attractive, intelligent, and cool you would appear to be if you could eliminate this word from your vocabulary? Like, seriously. Now I’m going to talk about what you look like when you hold your iPhone.
Over the centuries, the self-portrait has lived in the world as a clear portrayal of self-expression. From Frida Kahlo, who painted endless portraits of herself, to Chuck Close, who used photography of his visage, to now Kim Kardashian, who has published a rather large photo book of only Selfies— people have created their own narratives and sense-of-self through this form of visual representation. Even cave men drew pictures on their walls of themselves in action, expressing their daily life.