Category: Marketing (page 1 of 7)

New League of Legends iPhone App: Valoran Daily

Exciting day in the office (and for the League of Legends community) as we release Valoran Daily, an app made to track all of your favorite League of Legends stats! Track your head-to-head battles and the ever-expanding roster of champions with this great app. Check out our new FREE app on the App Store!

The Future of Television Presents: Ads of The Past

Hello-

Here are some vintage Apple TV ads, idk.

Netflix & ChillResponsibly!

A friendly reminder this Holiday Season from your friends at Apple TV.

GO BIG

Apple TV and you, and all your friends. Home is where it’s at.

 

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Apple Fall Launch Rumors and Predictions 2015

It’s that time of year again. Apple’s first Fall launch event is around the corner and the rumor mills are turning with info on the next iteration of the iPhones and more:

Here’s a list of predictions for the September 9th event.

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Bandflyr Launch Party!

Last night we celebrated the official launch of our app, Bandflyr at El Cid in Silver Lake! Read more to watch our demo video and download from the App Store.

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The Cast of Star Wars on Tinder.

Ladies and gents, droids and Wookiees, start your engines. Your online dating game is about to get galactic.

 

luke

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Startup Hall of Fame: O+O Edition

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It’s been the Age of Unicorns for a hot minute now, with some of our everyday go-to services coming from the minds of creative unicorns that saw an opportunity to fulfill a need, and deliver immediately. They’re disrupting conventional industries as we once knew them, riding the momentum of new technology, smartphones, and users like me who wouldn’t be able to hail a cab if their life depended on it. They have us meeting strangers off the Internet and getting into cars them and sleeping in their treehouses all over the world. When I asked around the office, some of my coworkers were unaware that a lot of their favorite apps, companies, and services began as a startup.  It wasn’t really a shocker that old faithfuls like free instant messagingUber, Air BnB, Waze, and Tinder made the top ranks. Whereas technological big ideas risk being flashes in pans, failures, or just weird, as the technology that made them possible advances and grows outdated, good ideas (ideas that matter) have a tendency to transcend.

The bottom line: Disruption is in, distraction is out. The survey has spoken and it’s safe to say we no longer want to be glued to our smartphones. The apps we use the most have some common top qualities and goals: Efficiency, User Control, and Community. Their endgame is to get us to the present real life moment as efficiently as possible, even if we are just endlessly swiping right (left?) to find that perfect someone to experience that aforementioned moment with. They’re putting the user in control; letting us “rate” our meal, our driver, our host. The best ideas are disrupting old ways of doing things, making life better, taking the hiccups out of everyday inconveniences, and connecting us easier and faster.

After all, there’s always US in USER.

Below is a list of our favorite startups of all time. Give us a tweet if you think we’ve missed some gold ones.

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May the 4th Be With You.

It’s Star Wars Day, and the Force is strong in Downtown LA. Whether you drive a car, bike, Death Star, or ride the bus, check out how some of the surrounding parking lots have been reimagined to accommodate some of the Galaxy’s most preferred modes of transport.

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Parallel parking the Millennium Falcon is by no means an easy feat. Hence, why it’s given its own VIP spot.
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Falling in Love with AI

ai_coverOver the weekend, there was buzz about a recent marketing stunt. Ex Machina, a sci-fi thriller about an experiment involving the first true A.I. named Ava, has a profile on Tinder. Users swipe to the right to connect with her and she responds.

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Unskippable GEICO Ad Rewards You For Watching the Whole Thing

Even though I’m a copywriter, I still have to admit that I’m guilty of hovering my cursor over the “Skip Ad” countdown button on whatever YouTube video I have to watch immediately. This “unskippable” GEICO spot takes advantage of that, claiming that, “You don’t have to skip this ad, because it’s already over.” and then it totally pays off when you watch the whole thing to the end. I’m serious, I’ve watched it at least ten times already. Wait for when he steps into the salad bowl.

Copy Shop Tuesday : Another One Bites the Dorito Dust

Happy National Tortilla Chip Day!

In honor of our favorite triangular snack, let’s shop up a solid contender: Tostitos.

Where I come from, there is only one way to eat these chips. And when I say “one way”, I mean infinity ways. But first, take the bag of chips, turn it sideways, cut it open, and go to town. I like mine soaked in lime juice, mixed in with Japanese peanuts, cucumbers, cueritos, rielitos, Chamoy, jicama, and other things I can’t translate to English. When you do it right, it should look nasty. That’s how you know it’s good. And for whatever reasons, it will never work with Doritos.

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Super Bowl Trends

As Super Bowl weekend nears, a few of the big tech names have launched activities, commercials, and applications focusing on the big audience week.

Here’s a few…

Über (Los Angeles):

Uber and Animal Planet are teaming up with Wags and Walks dog rescue to deliver puppy playtime to offices in Los Angeles. (Pretty cute!)

Facebook:

Facebook Rolls Out Football-Only Feed Ahead of Super Bowl

Because we all know it’s all about the feed the feed the feed.

Google

Google trends is  on the hunt for the next Super Bowl Champion.

Hint: I don’t think Bostononians are gonna be happy with the  current trend.

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