Today we received our Leap Motion Controller, a new motion detection product that allows you to control your computer in three dimensions with just hands and fingers. We’re excited about the possibilities we can dream up with the product and even more excited about starting to build them!
Advertising Branding Graphics Marketing Typography
Wendy’s revealed its new logo design last week (See above). It is the first redesign for the Ohio-based fast-food company since 1983. The new design is part of Wendy’s new branding efforts and supports its new advertising campaign “Now that’s better.” Unfortunately, we cannot really say the same about Wendy’s new brand identity.
While it’s not the only point that Claude C. Hopkins makes in Scientific Advertising, it’s one of the big takeaways that reminds us of our job as advertisers and the end goal of all advertising endeavors. Published in 1923, Scientific Advertising
may be a dated book, but its relevance to contemporary advertising hasn’t disappeared. It is still provides valuable insight into the craft and purpose of advertising.