Category: Marketing (page 2 of 7)

Copy Shop Tuesday: Where’s the Brief?

Good morning and welcome to Copy Shop Tuesdays! Every week we will look at an existing print ad, critique it, and ultimately take a few passes at new copy.
This week I picked a Brown Cow yogurt ad from 2006. It’s too long. Anyone can write long content, but a good copywriter can cut to the chase and present engaging copy that captures the essence of the brief, and essentially, the attention of its audience.

A tried but true writing exercise is to take an existing ad and, going backwards, try to piece together the brief. For the sake of continuity, let’s use this five-step template:

1. Background
2. Objective
3. Audience
4. Strategy
5. Execution

And here she is:

TBWA\CHIAT\DAY, USA, New York

Continue reading

Chango – Marketers Against Marketing

Marketers Against Marketing
If you need a quick Christmas gift for your favorite buzzword regurgitator, have we found the perfect fit for you. Fans of Cards Against Humanity who are also intimately familiar with the very real struggle of cross-platform integrated media-agnostic viral executions will love Marketers Against Marketing, Programmatic Advertising company Chango‘s promotional brain child.
Continue reading

Beyond Trailers: Memorable Video Game Advertising


The video game hype machine generally sticks to a pretty standard formula. Lots of gameplay footage spliced with CGI trailers seems to be standard operating procedure for getting the word out about new games. However, sometimes gaming companies go beyond the simple footage trailer, creating commercials that promote their games in more creative ways than recording their own finished product. Below is a list of some famous and successful video game commercials (there’s even one console in there) that we think are stellar.
Continue reading

Positioning-Roulette: A Simple Tool for Building Brand Stories

Positioning-RouletteIf you’re struggling to come up with a brand positioning for your product or client, Positioning-Roulette is an ideation tool from Ulli Appelbaum that is designed to elevate your strategic thinking. The objective of Positioning-Roulette is to “stimulate creativity and help… find new solutions, make new connections, and look at your brand and category from a new perspective.” Though currently in Beta (which definitely shows), the utility can be helpful in providing you with a bird’s eye view of the strategic strengths and weaknesses in the positioning of your product.
Continue reading

Catchafire – Talent x Purpose

Catchafire
If you’re looking to use your professional skills to help out some nonprofit organizations, Catchafire is the perfect match. Catchafire matches nonprofit organizations that need awesome talent to help them with specific projects. So if you feel like giving back, check out their manifesto below and get cracking on some work for social good. They have a wide range of projects that need different skill sets, so there’s probably something right up your alley, whatever that is.
Catchafire Manifesto

YouTube Ads Leaderboards


Digital. The final frontier – until the next one. Infinitely measurable, but still with its stumbling blocks. Fortunately, the YouTube Ads Leaderboards provides a benchmark for measuring effectiveness on one of the biggest digital platforms. As a part of Google’s Think Insights, the Leaderboards show off success stories on YouTube. It’s easy to find what ads struck a chord with their audience, and then read case studies on how they achieved their goals.
Continue reading

Estimote Unboxing

Open
We received our Developer Preview Kit from Estimote recently. We’re really excited to work with the beacons, so check them out below!
Continue reading

Long Copy – An Uphill Battle

Long Copy - Main
Writing copy that intrigues your reader and ultimately drives them to action is difficult. When you’re pushing for a sell using your words as a weapon, it’s tough to get people to soldier through paragraph after paragraph. The trick is to get your viewers to start reading at all, and that’s why it’s important to make sure that your long copy is interesting and arresting from the get-go. When you sit down to write, you want to immediately intrigue, probe or surprise. Hopefully your headline has taken care of that part. After that point, it’s time to break out the big guns in the smaller font.
Continue reading

Why Snickers’ AdWords Campaign Nailed It


Last month, Snickers launched a campaign through AMV BBDO that bought out misspelled Google search terms and served ads that reminded them they can’t spell properly when they’re hungry. The campaign, besides being funny, is a slam dunk for various reasons and serves as a good reminder of what creatives should strive for.
Continue reading

Post-PC Infographics

Post-PC Main
Whether you know it or not, the times they-are-a-changing – and they have been for some time. Here are some infographics we created showing some of the important facts about the Post-PC era and how clients and agencies must adapt to remain competitive and relevant.

Click here to see the full-size infographic, or check below the fold for each individual piece.
Continue reading

Interactive Media Award: American Horror Story – Murder House

American Horror Story - Murder House
The agency recently received an Interactive Media Award for work on American Horror Story – Murder House. Congratulations to every member of our team that worked on it!

You can see the award at their official website, or check it out below:
IMA Award

Leap Motion Controller Unboxing


Today we received our Leap Motion Controller, a new motion detection product that allows you to control your computer in three dimensions with just hands and fingers. We’re excited about the possibilities we can dream up with the product and even more excited about starting to build them!

You can check out Leap Motion below:
Website
Facebook
Twitter
Google+

Older posts Newer posts

© 2017 Oskoui+Oskoui Blog

Theme by Anders NorenUp ↑