Why Snickers’ AdWords Campaign Nailed It
Last month, Snickers launched a campaign through AMV BBDO that bought out misspelled Google search terms and served ads that reminded them they can’t spell properly when they’re hungry. The campaign, besides being funny, is a slam dunk for various reasons and serves as a good reminder of what creatives should strive for.
Read more…
Interactive Media Award: American Horror Story – Murder House
The agency recently received an Interactive Media Award for work on American Horror Story – Murder House. Congratulations to every member of our team that worked on it!
You can see the award at their official website, or check it out below:
Vertical Response’s Copywriting Cheat Sheet
Here’s an infographic from email service Vertical Response’s blog on how to write for various platforms on the web. Most of you likely have this drilled deep into your skull, but a quick refresher never hurt anyone.
Read more…
How I Met Your Mother – Infographics
How I Met Your Mother aired the 6th episode of its 8th season last night: “Splitsville.” Here are some infographics about each of the characters on the show celebrating its 8 season run!
Read more…
Billboards: 3 Simple Rules
I live in Los Angeles. For better or for worse, I spend a large portion of my time in my car. When you drive a lot, you see a lot of billboards. When you see a lot of billboards, you forget most of them. What is the last billboard you can remember seeing? Do you remember the product? Do you remember what the product does? Every day when I drive I take note of the billboards on my route (safely, of course) and think about what’s working for them and what isn’t. I’ve collected my thoughts and some advice I’ve been given on the art of writing them in this post, which I hope you find helpful.
Read more…
A List of Quick-To-Make Halloween Costumes for Advertising and Marketing Professionals
Need to attend an industry event or Halloween party and don’t have a costume? Here’s a short list of costumes that we suggest for advertising and marketing professionals. They are all quick to make but help you stand out and impress your colleagues in any industry event.
Read more…
Wendy’s New Logo Design: Where’s the Beef?
Wendy’s revealed its new logo design last week (See above). It is the first redesign for the Ohio-based fast-food company since 1983. The new design is part of Wendy’s new branding efforts and supports its new advertising campaign “Now that’s better.” Unfortunately, we cannot really say the same about Wendy’s new brand identity.
Read more…
Copywriting Resources in Print
Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
Read more…
Vintage Advertisements – Facebook
Here is the second piece in our series of vintage advertisements, looking at the memories that Facebook helps you to create and preserve.
[REVIEW] Scientific Advertising by Claude C. Hopkins
“The only purpose of advertising is to make sales.”
While it’s not the only point that Claude C. Hopkins makes in Scientific Advertising
may be a dated book, but its relevance to contemporary advertising hasn’t disappeared. It is still provides valuable insight into the craft and purpose of advertising.
Read more…