Exciting day in the office (and for the League of Legends community) as we release Valoran Daily, an app made to track all of your favorite League of Legends stats! Track your head-to-head battles and the ever-expanding roster of champions with this great app. Check out our new FREE app on the App Store!
Remember 2015’s Future of StoryTelling Summit Speaker, Joe Marchese?
Marchese said, “Advertising is the transfer of attention, from something they desire to do, to a paid message.” Great content generators and great storytellers are paid to gather a large audience and capture their attention. However, the evolution of media is faster than advertising, and always has been. Continue reading
Apple released its new television ad for Apple TV today. The concept is beautiful, and features a television test bar pattern motif that serve as windows to some of the featured titles and programs available on the platform.
While the spot is mesmerizing to watch and artfully executed, I feel like it isn’t really representative of what the ad claims this is: The Future of Television. All of the snippets highlighted in the commercial are shows and movies we’re familiar with, that are already readily available on apps and platforms we’ve been using for years. And on top of that, it feels awkwardly repetitive. Granted, there are brief glimpses into what Siri can do and what kinds of apps lend to interactivity (such as the Gilt app and games), but they come late and don’t seem deliberate. I feel like this is another contrived attempt to merge existing technologies into something we don’t need (ahem, the Apple Watch) and claim that this is the next big thing.
I’ll admit I’m not really into politics, and that can be stereotypically said of the majority of my millennial peers. Kids these days, amirite? We get our dose of current events from trending topics on Facebook and Saturday Night Live sketches. I don’t necessarily think that’s a terrible thing, though it is something annoying about social media culture. What I mean is, we’re so used to top-lining news stories and digesting content as quickly as possible. I’m surprised they’re not shortening the max amount of characters in a Tweet, it’s ridiculous how much of a story you can tell in such a tiny space. And hashtags make filing and categorizing them easy, convenient, and accessible. Plus, you get to read everyone’s opinion on it at a glance, which can have some value. It’s like everyone has a voice all of a sudden, and the news belongs to everyone, not to just the anchors on TV and major print publications.
One great thing about working at O+O is the value and attention focused on the quality of ideas versus the quantity of them. It’s a cliche we take quite seriously, and quite often. In the Lab, if the workload allows, we’ll throw some ideas upon the board and take turns pitching why we think there should be an app that can read our minds like a mood ring, or why we want to build an app that lets you turn any inanimate object or landscape into an anthropomorphic playground using your mobile camera. Ideas tend to get more ridiculous immediately before and after Burning Man, as you can see.
I’m no expert on what makes a genius idea. I only know what works and what doesn’t. And I guess I don’t even know that much, all the time. That’s why we play and experiment with new technologies and app prototypes, and we discover that the strongest ideas come from places of actual human stories, which is what you’ll read in any beginner’s book to advertising, art, or engineering, you name it. Most of the time the ideas are so simple, you’ll wonder why it hadn’t been thought of sooner. Many times we’ll hit an obstacle in the user flow of life, and think to ourselves, “Dang. I wish there was a way to make this more efficient or at least more enjoyable.” And then of course the, “There’s an app for that!” campaign.
Air BnB couldn’t have been been as successful before the development of social networking, in my opinion. Neither could Tinder, or Uber, obviously. Both of these ideas are genius in their simplicity, yet they’ve revolutionized the way we interact in the global community. They’ve shifted cultures. And the awesome thing about that is, new technology is being developed every day. In offices just like ours.
It’s been the Age of Unicorns for a hot minute now, with some of our everyday go-to services coming from the minds of creative unicorns that saw an opportunity to fulfill a need, and deliver immediately. They’re disrupting conventional industries as we once knew them, riding the momentum of new technology, smartphones, and users like me who wouldn’t be able to hail a cab if their life depended on it. They have us meeting strangers off the Internet and getting into cars them and sleeping in their treehouses all over the world. When I asked around the office, some of my coworkers were unaware that a lot of their favorite apps, companies, and services began as a startup. It wasn’t really a shocker that old faithfuls like free instant messaging, Uber, Air BnB, Waze, and Tinder made the top ranks. Whereas technological big ideas risk being flashes in pans, failures, or just weird, as the technology that made them possible advances and grows outdated, good ideas (ideas that matter) have a tendency to transcend.
The bottom line: Disruption is in, distraction is out. The survey has spoken and it’s safe to say we no longer want to be glued to our smartphones. The apps we use the most have some common top qualities and goals: Efficiency, User Control, and Community. Their endgame is to get us to the present real life moment as efficiently as possible, even if we are just endlessly swiping right (left?) to find that perfect someone to experience that aforementioned moment with. They’re putting the user in control; letting us “rate” our meal, our driver, our host. The best ideas are disrupting old ways of doing things, making life better, taking the hiccups out of everyday inconveniences, and connecting us easier and faster.
After all, there’s always US in USER.
Below is a list of our favorite startups of all time. Give us a tweet if you think we’ve missed some gold ones.
It seems marketers know no boundaries when they want their message to be seen. Our skyline is punctuated with giant and blatant billboards, even the seats we rest upon on public transit or at a bus shelter are repurposed with solicitations, and our streets are littered with discarded flyers, brochures, menus, when they aren’t stuffed under the windshield wiper blades of parked cars. It seems that public space is not even public space anymore, it has to be a canvas for companies to brand and deface and claim as their own. We want to take back our urban landscape, and fight back against careless and inconsiderate advertising. Let’s encourage campaigns to be thoughtful, to be creative, to be conscious of storytelling, to be respectful of their physical context and their audience, when they have to be incorporated into our user experience.
Where would you like to forego “BADvertising”? We’re starting a conversation about invasive, inelegant, and downright ugly solicitations disrupting our user experiences digitally and physically. Will it relent? (And who is courageous enough to stick these stickers on such atrocities? Email us at firstname.lastname@example.org.)
We don’t have cubicles at O+O but if we did, we’d probably be celebrating Cubicle Day by improving our cube Feng Shui, or engaging in a full on Nerf gun battle siege. Designed by Robert Propst and known for a complete absence of individuality, cubicles were first introduced in 1967 as a way to subdivide open office space and provide workers with a degree of privacy.