2. The English Teacher
This comedy/drama about a teacher whose life gets turned upside down by a former student coming back into her life sports the tag line “Refuse to live life by the book.” I don’t know, this one doesn’t really do anything for me. I don’t know many people who choose to live life by the book, so in my opinion it’s not saying a whole lot or telling me much about the movie. I give it a 2.

3. Erased
Aaron Eckhart plays an ex-CIA agent on the run from his dangerous employers in Erased. The tag line is “Be Careful Who You Work For.” This one is alright. Pretty accurately gets across the what the movie is going to be about along with the title. Doesn’t get me hot and bothered, but you know, that’s okay too. I give it a 4 for concision.

2. The Tactic Works
A lot of campaigns that leverage Internet platforms do so poorly. They appear gimmicky and just ride the wave of popular trends. They don’t do much for their clients besides put a message on a hypothetical digital billboard. In this execution, the media buy and the creative sync flawlessly.

3. It Subverts
The campaign takes the traditional advertising done on Google’s platform and flips it on its head. It’s almost like guerrilla advertising on the Internet. By changing the way the game is played, it takes a new approach that catches people off guard and, if successful, delights them and endears them to the brand. This goes hand in hand with the fact that…

4. I Haven’t Seen It Before
While not the most important thing in creating successful advertising, everybody knows it’s always pleasant to get creative out that hasn’t been regurgitated through the system. People do target misspellings in addition to their actual search terms, but only targeting misspellings alone is a move I haven’t seen before.

5. It Goes Beyond the Target
This campaign reaches beyond office workers who have their networks blocking social media sites. While I’m not sure if the idea came before the brief and fit it or whether it was conceived in response to the brief, it definitely hits a wider mark than it’s meant to. This is not always a good thing, but with an idea as fun as this one, I’m hard pressed to find a reason why mass broadcast would be a negative.

All in all, I was surprised and intrigued by the approach. I definitely had one of those moments where I was kicking myself that I didn’t come up with it first. Hats off to Snickers and AMV BBDO.

You can find ShareKit on GitHub or check it out on the ShareKit website.

You can also find Nate Weiner on Twitter or check out his site.

So, without further ado, get your week started off right with some sweep picking.

Cole Rolland: Smooth Criminal – Michael Jackson

ShredMobile: Game of Thrones – Ramin Djawadi

Doug Anderson: Terminator Theme – Brad Fiedel

Charlie Parra del Riego: Street Fighter 2: Ken’s Stage – Yoko Shimomura

Unknown: Batman Theme – Danny Elfman

Daniel Tidwell: Those Who Fight Further (FF7) – Nobuo Uematsu

Julio César: Back to the Future – Alan Silvestri

Ian Wright: Star Wars – John Williams

Glitch art is made by purposely corrupting files by altering their code or forcing a file to break in a specific way. The best part about glitch art is, you don’t have to be a technology expert. Anyone can make glitch art! All you need is a computer, an image to glitch, a plain-text program such as TextEdit (Mac) or WordPad (Windows), and a photo viewer/editor such as Preview, Paint, or Photoshop.

Glitching behaves differently between Mac and Windows platforms, so I’ll give a short, simple tutorial for each platform below!

Mac Platform:

1. Pick an image to glitch. Any format will work, but for beginners a .jpg image will be perfect.

2. DUPLICATE THE IMAGE. You can do this one of two ways; opening the image in Preview and “Save As” a new image, or by holding Alt while dragging the image somewhere else. THIS STEP IS VERY IMPORTANT. YOU CANNOT UNDO A DATABEND. If you glitch your only copy of an image, it will be permanently destroyed.

3. Open your duplicated image in TextEdit (no download necessary, this program is default). Once open, you should be looking at what seems like a bunch of gibberish.

4. The first few lines of gibberish are the part of code that tells the image how to open, so skip to about 1/4 of the way down the text file then copy a line or two of code, and paste it somewhere else in the text file. Do this a couple times, with different parts of code throughout the file.

5. Click “Save” (or ⌘ S)

6. Open your glitched image in Preview to see what you’ve created!

Windows Platform:

1. Pick an image to glitch. This process will only work well with .bmp .tiff or .raw. If your image is not one of these filetypes, you can “save as” one of these in MS Paint or any other image editor.

2. DUPLICATE THE IMAGE. You can do this one of two ways; opening the image in Paint and “Save As” a new image, or copy and paste the file into a new folder. THIS STEP IS VERY IMPORTANT. YOU CANNOT UNDO A DATABEND. If you glitch your only copy of an image, it will be permanently destroyed.

3. Open your duplicated image using WordPad. Once open, you should be looking at what seems like a bunch of gibberish.

4. Click “Save” (or ⌘ S)

5. Open your glitched image in Paint or Photo Viewer to see what you’ve created!

6. If your image won’t open in any image viewer or editor, the WordPad glitch might have worked TOO well and broken your image. If this happens, simply try again with a different image or filetype until you get a result you like!

Try again, with different images, filetypes, and more! You’ll never get the exact same glitch twice!

If you’d like to see more examples of glitch art, or show off what you’ve created, go check out /r/glitch_art on Reddit, or search through #glitch art tags on Tumblr!

Click here to see the full-size infographic, or check below the fold for each individual piece.

When you’re done, don’t forget to study up on your scaring over the weekend – we hear there’s a quiz next week.