Year: 2011 (page 1 of 10)

Online Social Media Resources

Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Office Music Picks – For the Holidays

Office Picks - For the Holidays
Last month we shared some of the albums that were on our cassette players and this month we’re continuing the trend. While not necessarily holiday themed, we think your winter vacation will be much improved if you have a listen to any of the following albums. Enjoy!
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Eight Holiday Inspired Films You Should Watch

For Halloween, I blogged about some scary films that everyone should check out in the spirit of Halloween. For the winter holidays, I thought I would do the same and share some holiday-inspired films.
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Alvin and the Chipmunks – Album Covers

“Alvin and the Chipmunks: Chip-Wrecked” is coming out in theaters tomorrow, December 16th. To celebrate the release, we thought it would be fun to look at some of Alvin and the Chipmunks’ album covers over the years and see which artists and genres they drew inspiration from throughout their illustrious musical careers!
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Fooled by Randomness – A Review


Over Thanksgiving break, I finished reading Nassim Nicholas Taleb’s Fooled by Randomness: The Hidden Role of Chance in the Markets and in Life. While the book uses the financial world as the basis for its illuminating look into the world of luck and our perceptions of it, the lessons it imparts are valuable for evaluating our own experiences with chance and volatility in every day life.
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Marketing: Identifying Market Segments and Targets

Identifying market segments and targets is often seen as the backbone of an advertising campaign. In this blog, I’ll discuss the appropriate steps to take along with substantial information for marketers to successfully identify market segments and targets.
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Launch of Real Steel: Cover Image Maker

On Friday, we launched the Real Steel Cover Image Maker Facebook application. The application lets you create a Facebook cover featuring your favorite bots from the film! More bots will be unlocked for covers in the near future.

Advertising Resources In Print

The advertising industry is one that doesn’t have set paths in order to accomplish specific goals. Consequently, campaigns and projects require both creative and critical thought to be successful. We’ve compiled this list of relevant books that we think are good starting points for anyone looking to learn more about the industry, the art of advertising, and the thought process and methods behind the marketing of major products and services.
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Los Angeles Center Studios – The White Room Pictures

Here are some more pictures from around Los Angeles Center Studios. These ones were taken in “The White Room,” a set that can be used as a morgue, server room, or a laboratory. It’s been used recently on Chuck and Bones, among others.
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Social Media: Key Factors of a Viral Video

The last time I blogged about viral videos, I examined the different types of viral videos that existed in the digital domain (Recap here). This time, I’m going to explore what it is (specifically the key elements) that helps a video go viral.
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Los Angeles Center Studios – Set Pictures on the Lot

Los Angeles Center Studios is home a to a wide range of businesses and productions. Besides the big studio buildings on the lot, there are also some sets hidden away inside of the office building. See if you can recognize any of these rooms.
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Online Art Resources

Art is a vast subject that changes frequently and often radically with time. Here are some interesting, informative, and inspirational art-oriented websites to keep you in the know and inspired with fresh material.
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