Portal 2′s Alternate Reality Marketing
An Alternate Reality Game (ARG) can be an interesting way to market products. As the name implies, an ARG is a game that brings players into a fictional universe through real world media, oftentimes presenting a problem inspired by the product or show as real. For instance, websites for fictional organizations and people may be created to immerse the player in the alternate world and fictional problems encourage participation in the completion of objectives. These games create tight-knit communities dedicated to the collective solving of whatever mystery the ARG presents. Successful ARGs have been run for Artificial Intelligence, the Halo franchise, Heroes, and LOST.
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[TUTORIAL] Fixing CSS Float Issues
During the creation of a website, you will sometimes want to add the “float” CSS property to some of your containers to handle alignment within a container.
This CSS property specifies whether or not a box within an element should float.
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5 Good Examples of YouTube Takeovers
YouTube takeovers are an effective way to make a bold statement about a product or service. In general, a YouTube takeover appears to be a normal YouTube page but as the advertisement proceeds, the typical YouTube video viewing experience is drastically altered in some way.
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Social Media: How to Upload a Facebook App
Working with platforms and API’s can be tricky business, especially if you don’t come from a development background like myself. Facebook in particular can be a fickle mistress, changing the way it integrates with your product or website and how your applications can work within its larger framework.
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Advertising: Epica Awards 2010
The Epica Awards is a great European festival which aims to encourage creativity and help marketers, photographers and film production agencies increase their reputation in Europe.
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Art: Just Plain Old Paper?
If people were to write down the top 5 things that come to their mind when they think of paper, the list might look something like this: white, money, pen/pencil, drawing, and writing.
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Social Media: Boom or Bubble?
Earlier this week I wrote about some of the common mistakes I’ve seen and read about in the social media sphere. As a marketer, I think it’s important to understand the complexity of the relationship that is created between a brand and its audience. However, I think one of the more interesting facets of that relationship is how much has been invested to the platforms that can potentially facilitate it and how large businesses have been valuing those vehicles.
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