Who Would Have Thought?
(Above) Art piece by Martin Pyper using nails and string.
When you look around the room you are in right now, how many items do you see? How many of these items do you find useful? Can that stapler be used to do something more than attach papers together? Can that pen do more than write? Sometimes we are so comfortable with our surroundings that we don’t notice things that were there all along, and sometimes we are so used to using objects for what they were made to be used for that we don’t see other possible uses for them. This is unfortunate, as beautiful and amazing things can be made when imagination is the only limitation. This entry showcases a selection of artists who have thought beyond the stapler and the pen. Their work displays what is possible when we “think outside of the box.”
Advertising Design and Arts InspirationsBranding: Some Laws Should be Followed
A number of new products are introduced every year and 95% of new products introduced fail according to Cincinnati research agency AcuPoll. Established brands in the market often time introduce a new product outside of their category and it can hurt them. Sometimes timing is the problem, sometimes quality is the problem, but I’m going to discuss the companies that veer too far away from their expertise and stretch their brand too far so that it doesn’t fit with their brand image. I’ve recently been reading “The 22 Immutable Laws of Branding,” written by Al and Laura Ries, and have discovered many useful marketing tactics for brands to follow.
Read more…
[TUTORIAL] Basic WebGL Using HTML5
Today, the main technologies for developing Web 3D are Flash and HTML5. Among Internet Browsers, Chrome, Firefox and Safari are the best in terms of support and performance. One of the additional features from HTML4 is that the HTML5 is able to use the canvas element, this allows for hardware acceleration for 3D rendering. One of the most useful Javascript libraries is three.js by Mr. Doob which we can use as a Web 3D engine. Using this engine, we can create our own 3D objects without writing the complicated rendering/raytracking algorithm.
Read more…
Social Media: Some Cool Examples of Interactive YouTube Videos
Interactive videos are a great way to create interesting and innovative content for a company or brand. These videos generally a narrative where the user has a chance to influence the narrative of the story.
Interactive Social MediaEngagement: A Two-Way Conversation
There has been a lot of talk in the marketing industry about engaging with customers through social media. Engagement is a key factor in building strong relationships with consumers and I don’t feel enough companies are taking advantage of this through social media. The bottom line is to increase sales, recruit new customers and increase brand loyalty with existing customers. All of this can be done through sincere engagement with consumers.
Marketing Social Media[TUTORIAL] How to Resize an Animated GIF Without Losing the Animation in PHP
One question that you may ask yourself when you work with images is if it is possible to resize an animated GIF and keep the animation. We will see here the different steps to do that in PHP, without using any special library like ImageMagick or something else.
Read more…
It’s a Good Day to Work at Los Angeles Center Studios
Free In-N-Out and Shakespeare today at Los Angeles Center Studios. Doesn’t get much better than that!
General TopicsVideo Games: Duke Nukem Forever’s Release Night and Unboxing
Last night I checked out the release of Duke Nukem Forever. Today I unboxed the collector’s edition in the office. After 13 years, I’m not sure what I was expecting, but in any case I recorded this for anyone who was interested in seeing what became of the “King” after all this time.
General TopicsMarketing: Online Video & Business Building
In a world of abundance and a crowded market place, video provides an opportunity to build business and brand identity. Digital technology has changed our way of life. It provides a new communication channel to share information with consumers and can help brands engage consumers in an interactive way. With anytime access to the web through smart phones, tablets and computers, companies have the opportunity to engage with customers to produce sales. Video is a social, interactive, and engaging experience that marketers can use to their advantage to grow their business.
Read more…
