Californication Filming at Los Angeles Center Studios
Santa Monica police, a SWAT team, and David Duchovny made for an exciting day at Los Angeles Center Studios while they filmed Showtime’s Californication!
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[TUTORIAL] Create a Subversion with Xcode 4
Hi everybody,
I just started to work with Xcode and trying to add a Subversion folder was a pain. So I decided to write about it and describe all the steps in order to help other people who have to set up a Subversion in Xcode.
Note that if you don’t have any Subversion software or package installed on your Mac you can download the free Subversion Mac OS X package.
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Gaming and Marketing
Gaming has an important role in the market place for brands and companies. A branded game provides in-depth engagement and can be leveraged across platforms. Gamification also increases brand adoption, brand loyalty, sharing and the most important bottom line to marketers: sales.
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Spotify – First Impressions
The social media hype machines have been playing up the arrival of Spotify in the United States for quite some time. Now that it’s finally made it stateside, I’d like to share some of my impressions of the service after playing around for a few hours with it.
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Advertising in Video Games: A Brief Introduction – Part 1
The videogame industry has evolved from a focused niche market to a multibillion dollar behemoth. If sales from last year’s smash hit Call of Duty: Black Ops are any indication, the videogame market is booming and shows few signs of slowing down. Traditionally, videogames have made their profits from direct sales to consumers. The game is developed, published, and sold. However, there is also a space for advertising within videogames, and that is the focus of this article.
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Branding: The Power of the Name
The most important decision a brand can make is choosing what to name their service or product. A brand name is the most powerful weapon in branding, marketing and advertising. In the long term, a brand is nothing without a name that encompasses a story filled with emotion. Steering away from generic names and focusing on differentiating the name from competitors is key in building lasting relationships with consumers. Below I’ve listed useful tactics in building a strong brand through a name.
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Marketing: Eye of the Storm
In a previous blog I discussed the power of engagement in the social media space and companies that were capitalizing on opportunities to listen and interact with consumers and others who were missing opportunities by not interacting with their audience.
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[TUTORIAL] Box2Djs, a JavaScript Physics Engine Using HTML5
Implementing physical phenomena in applications can make them highly interactive and create a very realistic experiences for any user, making their interaction more pleasant and intuitive. With the rise of HTML5 and its many possibilities, developing rich interactive and fancy features has become even easier with the many tools available such as the canvas element and the Box2D library. Box2Djs is a JavaScript port of the AS3 version of the famous 2D physics engine library : Box2D. This tool, originally developed for C/C++ applications, allows you to create a virtual two-dimensional world in which the laws of physics apply, especially the most famous – gravity. You can add bodies with specific shapes and make them bounce against each other. You can also set their physical proprieties, like their mass, their velocity, their density. This library provides a large amount of easy to use functions and objects and you can make excellent features by employing just a few of them.
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Movies: James Bond throughout the Years
For a Brit, James Bond is certainly one of the most iconic characters in American cinema. Agent 007 represents intrigue, danger, wit, and a certain suave that is oft emulated, but never duplicated. He is more or less the end all be all of secret agents. While Bond got his start with Ian Fleming’s first novel in 1953, the timeless character has remained a staple up until today, continuing next year with Bond 23 starring Daniel Craig. I thought it would be fun to take a look at each of the Bonds and the actors who portrayed them and seeing how the character has developed through the years.
Marketing: Outdoor Interaction
Billboards are a traditional media tool but still have opportunities to push the envelope and interact with audiences. Digital billboards can easily interact with passerby. I see many opportunities for companies to grow sales by interacting with customers through billboards in collaboration with smart and feature phones. There have been several cases that have taken the traditional billboard to a whole new level of interaction with consumers. Below I discuss five examples of interactive billboards.
Marketing