Browncoats Forever
As a massive fan of Joss Whedon’s space western series “Firefly,” I’ve always coveted Mal’s pistol from the series. Recently I pulled the trigger (pun intended) on buying it, and the hand-crafted stunt replica arrived from QMX yesterday. Here are some shots of my shiny new gun. And yes, if you were wondering, I did run around my house yelling “I aim to misbehave” immediately after opening the box.
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Film and TV General TopicsVintage Mad Men Quote Cards
To celebrate tonight’s return of Mad Men, we’ve made some vintage styled cards featuring Mad Men characters and some of their most memorable phrases. We hope you enjoy them and the season premiere of Mad Men’s 5th season tonight on AMC!
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Mad Men Advertisements
In celebration of AMC’s Mad Men returning after an 18 month hiatus for its fifth season, we decided to pair classic advertising slogans with each character from the hit show. See if you can figure out which brand is attached to each character and check back on Sunday for more Mad Men images.
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Internet Memes: Jokes You Don’t Get
Tackling the history of Internet memes is a complicated and slightly overwhelming task. It reminds me of Borges’ “On Exactitude in Science” wherein he describes the map of a territory that becomes as large as the territory itself, defeating the purpose of mapping the territory in the first place. Our case somewhat resembles that story because of the diffusive nature of memes and the many hands that have helped to shape and create them. Also, let’s face it, chronicling the history of image macros is kind of ridiculous in the first place. Still, they are still interesting as small representations of popular culture, and so in this blog I’ll attempt to look at some of the more popular ones without giving anyone reading a headache.
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Reaching Hispanic Consumers
Not long ago, the Hispanic market was largely ignored by marketers and media. The 2000 census data brought attention to their significant buying power and expected growth. Now marketers are looking to tap into this lucrative market. In this blog, I’ll discuss the size of the Latino market, their shopping behavior and how to successfully understand their needs and wants.
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5 Films for St. Patrick’s Day
In honor of St. Patrick’s Day and the celebration of everything green, here’s a list of some Irish-inspired movies that will get you into the spirit of the holiday or the spirit of simply having a good time.
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Office Picks – March Madness
Well, March Madness is here and so is another round of office music picks. This time around things are quite varied, so we hope you enjoy the wide selection and find something that you enjoy.
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Fancy Versus Pinterest
I’m sure most of you are now aware of Pinterest, an interactive site where you can pin your favorite pictures, recipes, and also look at other user’s pins. Fancy is very similar to Pinterest but also offers the opportunity to buy any product that you “Fancy.” Unlike Pinterest, where you can “Like” something but there may not necessarily be a link showing you where you can find the product.
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Marketing to the African American Consumer
Advertising that appeals to ethnic identities and specific cultures has become an important aspect in advertising. If this is not executed correctly, it can turn multicultural consumers against a company. Research shows that minorities are more brand loyal than the general market, so understanding how to appeal to these segments is key. To successfully appeal to these markets that encompass America, understanding the attitudes, values and characteristics of the multicultural consumer is important to make that connection and change their purchasing behavior. This will be one of a three part series where I’ll discuss marketing tactics to advertise to African American, Latino American and Asian American consumers.
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