Google AdWords are a great way to get your website and consequently your product and service noticed. Google AdWords are advertisements that appear on the right hand side of a Google search when relevant keywords are used in a search. Individuals and businesses have to pay to appear during these searches, but did you know that nonprofit organizations can apply for AdWords free of charge?
Google Grants is a program to “support organizations sharing [Google's] philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.” For a nonprofit, this is a great way to increase visibility during search and, as a result, on the web as a whole. The best part of using AdWords is that your audience is highly targeted – they’re already searching for things related to your business and presumably want to know more. You’re not just randomly placing a billboard on the side of the 405 hoping for exposure.
Another excellent feature of AdWords is access to analytics related to your advertisement. You can see how many people viewed your ad or clicked through to your website. You are even able to see who signed up for newsletters or donated money to your cause (among other things) as a result of your Google ad. By analyzing your performance with certain keywords, you can adjust your strategy for bringing in people through search to help your organization.
All you need to apply for a Google grant is a Google Account, your legal organization name, your employer ID, a mission statement, and for your organization to be a registered 501(c)(3) nonprofit. You should have all those things if you’re a nonprofit. Besides that, the form is relatively easy to navigate. No need for miles of paperwork!
If you’re a nonprofit, I hope you found this helpful and take advantage of this excellent resource. Once again, you can see Google Grants here!Advertising General Topics Marketing