Recently we conducted an experiment to find out how we could utilize Bluetooth in marketing. While I’ll post the write-up and video of how our little case study went later on, I thought I’d share some of my thoughts on setting up and conducting a marketing experiment. Mostly tips and tricks for success, but I think it’ll be helpful for those looking to attempt something similar.
1. Clearly Define Your Goals
What are you looking to get out of what you’re doing? For us, we were trying to determine whether people would engage with Bluetooth based advertisement, but we had to figure out specifically how we were going to do that. What will be deemed success or failure? These are questions you need to write out the answers to before you get started.
2. Get the Green Light
Generally, you can’t just set up shop with an advertisement or some other sort of experiment. Make sure you’ve asked the right people and gotten the go-ahead from the people in charge of the place where you’ll be working, especially if you’re going to be filming. The last thing you need is some huge fine or legal dispute over something that should be fun and interesting.
3. Record Everything
After you’ve gotten the logistics down, you need to conduct your experiment. We filmed ours, but we also had to record some stats like how many people were in the vicinity of our ad. Make sure you have a way to get down all of the information you need and similarly take plenty of video or pictures if that’s part of it. It’s always better to have more than less when you’re going through the material you’ve collected afterwards.
Just a couple of tips if you’re thinking about attempting anything similar. We’ll have that video up in the near future so stay tuned for that. Happy marketing.General Topics