Branding: How Much Can You Take Away?
When scanning a grocery aisle for our favorite products, it’s usually easy to spot what we’re looking for. Brands we’ve grown familiar with have packaged their items in such a way that it’s more of a search for the visual graphics that represent them, rather than for the brand name itself. We decided to take some familiar packages and observe how strong our associations are when key components are taken away.
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Advertising Branding Design and Arts Graphics Marketing