Now that EURO 2012, the second largest soccer tournament in the world, has kicked off in Poland and the Ukraine, here are some of the best soccer ads. Most ads were created specifically for either one of the big two soccer tournaments – the World Cup or the EURO – and showcase some of the greatest soccer players in the world..
Nike’s “Airport” (1998) showcases the finesse and talents of the Brazilian seleçao in an airport setting. Ronaldo, Denilson, Rivaldo, and Co. show off their spectacular skills. This ad which was created for the World Cup tournament in France in 1998, is still considered by many as the first great soccer ad that started it all. Mas que nada.
Nike’s “Good vs. Evil” (2002) features an all star-cast and is remains an all-time favorite among all ads. The all-star cast, including Cantona, Figo, Henry, and Maldini, fight a team from hell that seeks to destroy the beautiful game.
Nike: Take It To The Next Level (2008)
Here’s the NIke ad from 2008 following the fortunes of an unknown Dutch teenager from a youth team to the national team in first-person perspective.
Carlsberg: “Pub Team” (2006) features English soccer legends Bobby Charlton, Jack Charlton, Bryon Robson, Bobby Robson, and Peter Shilton playing a local team.
Another Carlsberg ad “Dreams” (2002). In an impressive (and highly improbable) run, the Irish Republic’s soccer team finally wins the elusive World Cup trophy. Cheers!
In Adidas “José + 10″ (2006) two boys pick their favorite street teams, including Zindine Zidane, Kaka, David Beckham, Cisse, Ballack, Steven Gerrard, Oliver Kahn, and even Michel Platini, and even Franz Beckenbauer.
Another gritty series of Nike ads. In “The Cage” (2006), the best players in the world play a tournament in a cage.
Here’s a Coca Cola ad from Argentina that is a bit different. No soccer players or fancy dribblings. What do a fly, a laboratory rat, a chicken, a lumber jack and a cook have in common? Their love for soccer.Advertising Branding Marketing