Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Humorous if a bit anecdotal, Sullivan’s book is ultimately an incredibly insightful guide into the thought process of concept development and the refinement of creative ideas. Highly recommended reading.
The Idea Writers: Copywriting in a New Media and Marketing Era
A great look at how the copywriter’s role has changed in the new media landscape and how people can adapt their writing and (more importantly) their thinking to that reality.
If you ever forget why your clients pay you, this book is sure to give you reality check. Written in 1923 by Claude C. Hopkins, the author pushes the hard sell and advises that everything you do be aimed towards that end. While a bit dated, the book still offers advice that withstands the test of time. This is a must-read.
D&AD: The Copy Book
This book features pieces written by some of the world’s most famous and respected copywriters that provide illumination into their craft and their individual process. The editorials and examples are excellent.
The Advertising Concept Book
This book provides a strong foundation for the thought process of thinking through a one-off or a full-fledged campaign. Those unfamiliar with industry terminology will find this helpful in defining which parts of an advertisement correspond to what terms. Similarly, some tried-and-true techniques are thoroughly for the reader to explore and apply in their own work.
Ogilvy on Advertising
Although a guide on the industry in general, Ogilvy provides some excellent advice for copywriters to help gauge the merit of ideas as well as basics. A great read for beginners and those looking for a classic refresher.
Writing That Works; How to Communicate Effectively In Business
If you read the book listed before this one, you’ll know that Ogilvy spoke very highly of it. Standard and thorough discussion of writing techniques and how to hone your abilities.
The Copywriter’s Handbook
A rounded book that gives practical tips for improving your work. Definitely worth a look.