Credit: mcgarrybowen London
Seeing this Honda advertisement made me think about cars and how they’re advertised. Their commercials are ubiquitous and usually inspire you to change the channel with their trademark sweeps of vaguely exotic locations and dust being blown up by spinning tires. Some, however, take a different route with their advertising strategies. This post houses my favorites and showcases innovative thinking effectively applied to the car category.


Credit: TBWA\Chiat\Day


Credit: Deutsch


Credit: Merkley + Partners


Credit: TBWA\Chiat\Day


Credit: Bozell Worldwide

And when borrowed interest actually works:

Credit: Wieden+Kennedy