The video game hype machine generally sticks to a pretty standard formula. Lots of gameplay footage spliced with CGI trailers seems to be standard operating procedure for getting the word out about new games. However, sometimes gaming companies go beyond the simple footage trailer, creating commercials that promote their games in more creative ways than recording their own finished product. Below is a list of some famous and successful video game commercials (there’s even one console in there) that we think are stellar.

Super Smash Bros.

Call of Duty: Black Ops

Halo 3

Playstation 3

Dead Island

Super Princess Peach

Metal Gear Solid 2: Substance