Headlines 101
In between briefs, brainstorming, and development, it helps to keep your wits sharpened for whenever you have to crank out the lines. That’s why we’ve decided to start Headlines 101, a regular exercise where we take ads from out in the wild and switch up the copy. Whether the result is better or worse, we hope that something fun comes out of the experiment!

Emirates Original
This week, we’ve taken this recruitment ad for Emirates from marketing agency DV8 and had a go at some alternate lines. The results are below, and you click on any of them for a larger version.

Alternate 1

Alternate 2

Alternate 3