Headlines 101: Homework
For our second iteration of Headlines 101, we chose a German ad for the Volkswagen Beetle Cabriolet Karmann. This was actually used as a copy test for our incoming junior writers, so I thought I’d give it a shot myself. Check out the original ad here. You can see my attempts at different headlines below the fold.
Original:
VW Original

Variations:
VW Variation 1
VW Variation 2
VW Variation 3