Even though I’m a copywriter, I still have to admit that I’m guilty of hovering my cursor over the “Skip Ad” countdown button on whatever YouTube video I have to watch immediately. This “unskippable” GEICO spot takes advantage of that, claiming that, “You don’t have to skip this ad, because it’s already over.” and then it totally pays off when you watch the whole thing to the end. I’m serious, I’ve watched it at least ten times already. Wait for when he steps into the salad bowl.