Over the weekend, there was buzz about a recent marketing stunt. Ex Machina, a sci-fi thriller about an experiment involving the first true A.I. named Ava, has a profile on Tinder. Users swipe to the right to connect with her and she responds.
She responds with a series of strange questions that help her comprehend humanistic qualities, such as love. As the conversation progresses, she leads users to her Instagram profile page which contains promotions for the film.