Remember 2015’s Future of StoryTelling Summit Speaker, Joe Marchese?
Marchese said, “Advertising is the transfer of attention, from something they desire to do, to a paid message.” Great content generators and great storytellers are paid to gather a large audience and capture their attention. However, the evolution of media is faster than advertising, and always has been. Continue reading
Happy Apple Watch Launch Day! As we eagerly await our delivery, we’ve been watching the three new 60-second spots released today, which do their best to display the features of the watch in a seamless montage of beautiful users using the device to wake up, exercise, and be in a relationship. But even at their most successful moments, they’re stretched. Still, we can’t wait to put these babies on our wrists!
“Rise” is the first ad, which shows how the watch is integrated into the morning routines of all the watch-wearers. You’ll see a guy hit the snooze button on his alarm clock, a woman misses her train, another turns on the lights of her shop, while another girl gulps down her coffee as she gets a calendar alert on her wrist.
This isn’t a “Best-Of” list, though it could be categorized as “Most Memorable” list, but then even bad ads make it onto those lists so let’s just call this a “List of Some Ads” we thought we should mention this morning.
I love commercials almost as much as I do not love football. The idea of a brand buying a kajillion dollar :60 second spot and making us laugh, or cry, or gasp in shock, is so cool to me. If anything, it reminds me that while technology still cranks out flashy-but-doomed novelties and things are filmed and printed in 3D (why?) writers still need to tell stories, and people still need to hear them. We tend to hang onto those stories that ring true for us; the messages that illuminate something old in a fresh new way. It is an elevated but classic form of communication, and it is so, so, so important and will never not be.
Have you guys seen the new awesome (surprise, Weiden & Kennedy, Portland) Weight Watchers spots? I think I actually bolted upright from my horizontal couch position mid-Hulu binge when I saw this campaign.
Digital. The final frontier – until the next one. Infinitely measurable, but still with its stumbling blocks. Fortunately, the YouTube Ads Leaderboards provides a benchmark for measuring effectiveness on one of the biggest digital platforms. As a part of Google’s Think Insights, the Leaderboards show off success stories on YouTube. It’s easy to find what ads struck a chord with their audience, and then read case studies on how they achieved their goals. Continue reading
Last month, Snickers launched a campaign through AMV BBDO that bought out misspelled Google search terms and served ads that reminded them they can’t spell properly when they’re hungry. The campaign, besides being funny, is a slam dunk for various reasons and serves as a good reminder of what creatives should strive for. Continue reading
Need to attend an industry event or Halloween party and don’t have a costume? Here’s a short list of costumes that we suggest for advertising and marketing professionals. They are all quick to make but help you stand out and impress your colleagues in any industry event. Continue reading
“The only purpose of advertising is to make sales.”
While it’s not the only point that Claude C. Hopkins makes in Scientific Advertising, it’s one of the big takeaways that reminds us of our job as advertisers and the end goal of all advertising endeavors. Published in 1923, Scientific Advertising may be a dated book, but its relevance to contemporary advertising hasn’t disappeared. It is still provides valuable insight into the craft and purpose of advertising. Continue reading
To celebrate tonight’s return of Mad Men, we’ve made some vintage styled cards featuring Mad Men characters and some of their most memorable phrases. We hope you enjoy them and the season premiere of Mad Men’s 5th season tonight on AMC! Continue reading
In celebration of AMC’s Mad Men returning after an 18 month hiatus for its fifth season, we decided to pair classic advertising slogans with each character from the hit show. See if you can figure out which brand is attached to each character and check back on Sunday for more Mad Men images. Continue reading