Why Snickers’ AdWords Campaign Nailed It
Last month, Snickers launched a campaign through AMV BBDO that bought out misspelled Google search terms and served ads that reminded them they can’t spell properly when they’re hungry. The campaign, besides being funny, is a slam dunk for various reasons and serves as a good reminder of what creatives should strive for.
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Interactive Media Award: American Horror Story – Murder House
The agency recently received an Interactive Media Award for work on American Horror Story – Murder House. Congratulations to every member of our team that worked on it!
You can see the award at their official website, or check it out below:
Billboards: 3 Simple Rules
I live in Los Angeles. For better or for worse, I spend a large portion of my time in my car. When you drive a lot, you see a lot of billboards. When you see a lot of billboards, you forget most of them. What is the last billboard you can remember seeing? Do you remember the product? Do you remember what the product does? Every day when I drive I take note of the billboards on my route (safely, of course) and think about what’s working for them and what isn’t. I’ve collected my thoughts and some advice I’ve been given on the art of writing them in this post, which I hope you find helpful.
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Copywriting Resources in Print
Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
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[REVIEW] Scientific Advertising by Claude C. Hopkins
“The only purpose of advertising is to make sales.”
While it’s not the only point that Claude C. Hopkins makes in Scientific Advertising
may be a dated book, but its relevance to contemporary advertising hasn’t disappeared. It is still provides valuable insight into the craft and purpose of advertising.
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Vintage Advertisements – Nintendo Wii U
In anticipation of the Wii U’s debut this holiday season, we thought we’d bring some vintage advertising flair to the cutting edge system. We hope you enjoy the nod to the age of long copy. Click on the image for a larger version.
Stay tuned for other vintage copy ads to come!
Advertising Content Development Experimental TechnologyTargeting Asian American Consumers
Asian Americans are the most diverse ethnic group within the United States today. They reflect over fifteen distinct ethnic groups and national origins. These include: Bangladeshi, Cambodian, Chinese, Filipino, Indian, Indonesian, Japanese, Korean, Laotian, Malaysian, Pakistani, Sri Lankan, Taiwanese, Thai, and Vietnamese. Marketers must have a clear understanding of Asian Americans in order to successfully advertise products and services to this varied market.
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DDB’s Impact on the Creative Revolution
With the new season of Mad Men back on AMC, it’s only natural for advertising enthusiasts to take a look at the Creative Revolution of the 1960’s. Advertising in the sixties shaped the advertising industry into the practice used today. Doyle Dane Bernbach was the industry leader in advertising in the 1960s because William Bernbach, the creative mind behind DDB, introduced a different technique for creativity in the sixties that had not been seen before. This is what was known as the Creative Revolution (Dobrow, 1984).
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Mad Men – Don Draper Cinegraph
It’s another day in the ad world, so we thought we’d share a cinegraph of legendary (fictional) ad man Don Draper. Click through to the full post to see it.
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Magic Tricks at Ad:Tech SF
Some magic tricks from ad:tech San Francisco from Acxiom’s exhibition.