Apple released its new television ad for Apple TV today. The concept is beautiful, and features a television test bar pattern motif that serve as windows to some of the featured titles and programs available on the platform.
While the spot is mesmerizing to watch and artfully executed, I feel like it isn’t really representative of what the ad claims this is: The Future of Television. All of the snippets highlighted in the commercial are shows and movies we’re familiar with, that are already readily available on apps and platforms we’ve been using for years. And on top of that, it feels awkwardly repetitive. Granted, there are brief glimpses into what Siri can do and what kinds of apps lend to interactivity (such as the Gilt app and games), but they come late and don’t seem deliberate. I feel like this is another contrived attempt to merge existing technologies into something we don’t need (ahem, the Apple Watch) and claim that this is the next big thing.
We’ve had our crafty mitts on 4th Gen Apple TV developer’s kit for almost two months, and we’re just about ready to participate in the #FutureOfTelevision when it comes to building stuff for it. The reviews are in, and we think it’s cool that Siri now lives on our flat screen and not just on in our pockets. It’s cool that we can use the remote control to play games. But, as the resident skeptic, I have to ask, “Future of TV? Really?”
GLTCH 2.0 is ready for release! Use it to turn any image or animated GIF into a beautiful mistake. Harnessing the power of glitch art, the latest version of GLTCH comes with new effects that allow you to combine glitches, and layer them to produce virtually endless outcomes. Save your creation to your phone or share with your network. GLTCH is available for free at the App Store.
As we all know, Apple has a few different devices out, and they tend to all have different screen sizes and screen dimensions. It can sometimes be difficult to create compelling and consistent user interfaces across all these devices. But Constraints make creating interfaces that work across all iOS devices easier than ever!
Happy Apple Watch Launch Day! As we eagerly await our delivery, we’ve been watching the three new 60-second spots released today, which do their best to display the features of the watch in a seamless montage of beautiful users using the device to wake up, exercise, and be in a relationship. But even at their most successful moments, they’re stretched. Still, we can’t wait to put these babies on our wrists!
“Rise” is the first ad, which shows how the watch is integrated into the morning routines of all the watch-wearers. You’ll see a guy hit the snooze button on his alarm clock, a woman misses her train, another turns on the lights of her shop, while another girl gulps down her coffee as she gets a calendar alert on her wrist.
Our friend and former coworker Alice just published her first iOS game Memory Dojo as part of Chin and Cheeks. The game has you guiding “Ninja” through memory lessons with his Sensei. The rounds start innocuously enough but increase in difficulty as you play, adding to the challenge and fun.
The game is available through the iTunes App Store for free. If you’re the first person to beat the game, the fine folks at Chin and Cheeks will send you a secret mystery gift. So get playing!