Since 1961, Barbie and Ken shared a life through the decades. Then, in 2004, Mattel did something that shocked the toy industry. They announced that Barbie and Ken had broken up on Valentines Day in 2004. Society watched and waited in suspense to see if Barbie and Ken would rekindle their romance. In this blog I’ll break down the famous Barbie and Ken break up that took place in various forms of media, which encompassed a marketing plan in a league of its own.