In the first part of the blog, we discussed why most Blu-ray social media initiatives fail. We listed several problems that we found across all titles. In this blog, we shall discuss how to address the challenges associated with current BD-Live social initiatives in order to launch a successful Blu-ray social campaign.
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With total revenue in home entertainment in decline for the past six years, movie studios have recently tried to push more Blu-rays’ BD-Live features. These efforts included developing integrated social media campaigns. While there were some promising BD-Live programs such as for True Blood – Season 2, most BD-Live social features have been rather underwhelming. To understand better the challenges of BD-Live social media initiatives, we decided to conduct extensive research. In this blog, we show you some of the issues that we found across multiple titles. In part 2, we’ll show solutions to overcome these problems.
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