Tag: Beetle

Headlines 101: Homework

Headlines 101: Homework
For our second iteration of Headlines 101, we chose a German ad for the Volkswagen Beetle Cabriolet Karmann. This was actually used as a copy test for our incoming junior writers, so I thought I’d give it a shot myself. Check out the original ad here. You can see my attempts at different headlines below the fold.
Original:
VW Original
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DDB’s Impact on the Creative Revolution


With the new season of Mad Men back on AMC, it’s only natural for advertising enthusiasts to take a look at the Creative Revolution of the 1960’s. Advertising in the sixties shaped the advertising industry into the practice used today. Doyle Dane Bernbach was the industry leader in advertising in the 1960s because William Bernbach, the creative mind behind DDB, introduced a different technique for creativity in the sixties that had not been seen before. This is what was known as the Creative Revolution (Dobrow, 1984).
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