When someone mentions a certain movie, it’s hard for me not to instantly think of the poster that came with it. These images are almost burned in my brain when recalling its mood, what it’s about, or who is in it. The entertainment industry is fully aware of how important these posters are for promotion of their product, as they should, because the well-crafted design of movie posters help set the tone for the film’s initial release, drawing in their audiences, as well as their visual place in movie history. These images have become iconic to an era, and one man who is responsible for well over 135 of these classic images is John Alvin.

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