Tag: brainstorming

Finding Creativity: Documentaries

You’re stuck solving a creative problem. Everything you come up with feels derivative and uninspired. Attacking the problem head on is leading nowhere. What to do? Well, certainly not what you’ve been doing. I always like to take a step back (time permitting, of course) and immerse myself in completely unrelated. Inspiration can come from the strangest places, and I’ve found that watching documentaries about things I know nothing about can help me gain a different type of insight even if it’s not directly related to the problem at hand. Usually, that turns out to be the best kind.

I’ve assembled a short list of documentaries on a wide variety of topics you can watch for free online when you get stuck. After you watch one, go back to what you were doing. I hope it helps you as much as it helps me.
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On Content Development and the Creative Process

The creative process is challenging and rewarding. If you’re creating content for a campaign, there are several ways to go about it. This article is going to look at the development of content (for my purposes, we’ll consider hypothetical movie campaign) and some of my views and good ways to jump-start and sustain creative ideation.
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