Tag: brand

Marketing Products: Setting Product Strategy


A product is anything that can be marketed to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. These can include people, experiences, events, goods, services, places, organization, ideas and information. In this blog, I’ll give an over view of the steps needed to successfully strategically place a product into a marketplace.
Continue reading

Brand Identity Crisis: Fiat Ads – An Italian Seduction


Fiat, the new Italian owner of Chrysler, is trying once again to seduce the American audience with its latest model. This time leggy Romanian model Catrinel Menghia has captivated America’s online audience with a new sexy ad for the Fiat 500 Abarth.
Continue reading

Apple’s “1984″ – The Ad That Changed The World

Created by Chiat/Day and directed by Ridley Scott (Bladerunner, Alien, Thelma & Louise), Apple’s “1984” TV spot introducing the Macintosh computer,is still considered by many in the advertising and marketing industry as “probably the greatest commercial in the history of advertising” (Bob Garfield, And Now A Few Words From Me).
Continue reading

© 2019 Oskoui+Oskoui Blog

Theme by Anders NorenUp ↑