Tag: brand identity

Apple’s Logo – An Investigation

Apple's Logo - An Investigation
Apple’s iconic logo is recognized all around the world. Some have called it a nearly flawless design, particularly because the “leaf” at the top of the apple is supposed to perfectly fit into the “bite” taken out its side. We decided to find out whether that bit was true by cutting out the leaf and placing it inside of the bite ourselves. Take a look inside to see our results.
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Brand Identity Crisis: Fiat Ads – An Italian Seduction


Fiat, the new Italian owner of Chrysler, is trying once again to seduce the American audience with its latest model. This time leggy Romanian model Catrinel Menghia has captivated America’s online audience with a new sexy ad for the Fiat 500 Abarth.
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Branding: Brand Identity Flags


Much like a country’s flag, a brand’s identity is supposed to represent the brand as a whole. Looking at some of the most recognizable brand identities, one of the things that stands out the most is the colors that are used. Why were these colors chosen? What do the colors mean? What do they mean to the company? These are some important questions to ask when considering which colors should represent a brand. In this entry, 16 brand identities were turned into flags to represent each brand as if they were countries. The prevalence of each color was taken into consideration in making these flags.
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Steve Jobs’ Approach to Marketing

Steve Jobs was an innovator of technology and a visionary CEO. In 1996, he helped turn around Apple’s struggling brand and transformed it into one of the most powerful companies in the world. But even from the company’s inception, Jobs had an individually strong approach to marketing that would help get his products from the assembly lines into the hands of consumers.
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