Tag: brand management

Branding: Brand Positioning 411

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As marketers, regardless of the type of campaign, positioning a brand is one of the most important roles of our industry.  It may have become second nature to many, but it’s good to get back to the basics and refresh on the discipline of brand positioning. In this blog, I’ll discuss and review brand positioning.
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Marketing: Experience Makes the Difference

Pam Am is a television show preparing to air on ABC, September 25, 2011. The show is based on Pan American World Airways during the 1960s. The real Pan Am brand collapsed in 1991. With this new show airing it brought to light the concept of brand equity.
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