Tag: brand strategy

Marketing Products: Setting Product Strategy


A product is anything that can be marketed to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. These can include people, experiences, events, goods, services, places, organization, ideas and information. In this blog, I’ll give an over view of the steps needed to successfully strategically place a product into a marketplace.
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Branding: The Power of the Name

Branding Name
The most important decision a brand can make is choosing what to name their service or product. A brand name is the most powerful weapon in branding, marketing and advertising. In the long term, a brand is nothing without a name that encompasses a story filled with emotion. Steering away from generic names and focusing on differentiating the name from competitors is key in building lasting relationships with consumers. Below I’ve listed useful tactics in building a strong brand through a name.
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