Tag: brands (page 1 of 2)

Apple’s Logo – An Investigation

Apple's Logo - An Investigation
Apple’s iconic logo is recognized all around the world. Some have called it a nearly flawless design, particularly because the “leaf” at the top of the apple is supposed to perfectly fit into the “bite” taken out its side. We decided to find out whether that bit was true by cutting out the leaf and placing it inside of the bite ourselves. Take a look inside to see our results.
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Mad Men Advertisements

In celebration of AMC’s Mad Men returning after an 18 month hiatus for its fifth season, we decided to pair classic advertising slogans with each character from the hit show. See if you can figure out which brand is attached to each character and check back on Sunday for more Mad Men images.
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Art & Copy: Inside Advertising’s Creative Revolution – A Review

Over the weekend, a family member recommended that I watch at Art & Copy, the 2009 film by Doug Pray. Pray’s film is a documentary look inside the world of advertising agencies, the creative minds who have shaped them, and the world of commerce they have defined over the last fifty years.
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Branding: How Much Can You Take Away?

When scanning a grocery aisle for our favorite products, it’s usually easy to spot what we’re looking for. Brands we’ve grown familiar with have packaged their items in such a way that it’s more of a search for the visual graphics that represent them, rather than for the brand name itself. We decided to take some familiar packages and observe how strong our associations are when key components are taken away.
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Products: Barbie Branding & Marketing History

Barbie and Mattel have teamed up to create one of the longest living toys in America and have not only influenced the toy industry but American culture. In this two part series, I’ll first take you through a glimpse of the history of the Barbie brand and its marketing presence. Then, I’ll delve into the famous Barbie and Ken break up marketing campaign in part two.
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Branding: Brand Identity Flags


Much like a country’s flag, a brand’s identity is supposed to represent the brand as a whole. Looking at some of the most recognizable brand identities, one of the things that stands out the most is the colors that are used. Why were these colors chosen? What do the colors mean? What do they mean to the company? These are some important questions to ask when considering which colors should represent a brand. In this entry, 16 brand identities were turned into flags to represent each brand as if they were countries. The prevalence of each color was taken into consideration in making these flags.
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Branding: Brand Positioning 411


As marketers, regardless of the type of campaign, positioning a brand is one of the most important roles of our industry.  It may have become second nature to many, but it’s good to get back to the basics and refresh on the discipline of brand positioning. In this blog, I’ll discuss and review brand positioning.
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Coming This Fall…

In light of Pan Am’s premiere this upcoming Sunday, I thought it would be a fun idea to look at some other brands, both living and dormant, to see what other kind of opportunities were in television for brand-based shows. After scouring IMDB, I found out about these exciting new shows, obviously inspired by Pan Am’s bold move and coming to various networks soon.
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Marketing: Experience Makes the Difference

Pam Am is a television show preparing to air on ABC, September 25, 2011. The show is based on Pan American World Airways during the 1960s. The real Pan Am brand collapsed in 1991. With this new show airing it brought to light the concept of brand equity.
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Star Wars: A Galaxy Without Limits


In anticipation of the upcoming release of Star Wars: The Complete Saga on Blu-ray, we are posting a Star Wars themed post every day this week.

In today’s blog, we’re looking at the Imperial Tourism Bureau’s newest advertising campaign to attract intergalactic travelers to Imperial space: A Galaxy Without Limits.
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Branding: Some Laws Should be Followed


A number of new products are introduced every year and 95% of new products introduced fail according to Cincinnati research agency AcuPoll. Established brands in the market often time introduce a new product outside of their category and it can hurt them. Sometimes timing is the problem, sometimes quality is the problem, but I’m going to discuss the companies that veer too far away from their expertise and stretch their brand too far so that it doesn’t fit with their brand image. I’ve recently been reading “The 22 Immutable Laws of Branding,” written by Al and Laura Ries, and have discovered many useful marketing tactics for brands to follow.
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