Happy Apple Watch Launch Day! As we eagerly await our delivery, we’ve been watching the three new 60-second spots released today, which do their best to display the features of the watch in a seamless montage of beautiful users using the device to wake up, exercise, and be in a relationship. But even at their most successful moments, they’re stretched. Still, we can’t wait to put these babies on our wrists!
“Rise” is the first ad, which shows how the watch is integrated into the morning routines of all the watch-wearers. You’ll see a guy hit the snooze button on his alarm clock, a woman misses her train, another turns on the lights of her shop, while another girl gulps down her coffee as she gets a calendar alert on her wrist.
If you’re like me, you’ve been clicking your browser’s “refresh” button at AdWeek’s Super Bowl Ad Tracker to get the latest on which brand’s are teasing or releasing their commercials before the big game on Sunday.
But the most memorable ad spot comes from 2000. A commercial that has outlasted even the company it endorsed. It somehow is the perfect combo of silliness, Americana, and cuteness. Featuring a cast of cowboys wielding lint-rollers and lassos, your seven layer dip has nothing on the layers of this masterpiece.