There has been a lot of talk in the marketing industry about engaging with customers through social media. Engagement is a key factor in building strong relationships with consumers and I don’t feel enough companies are taking advantage of this through social media. The bottom line is to increase sales, recruit new customers and increase brand loyalty with existing customers. All of this can be done through sincere engagement with consumers.
In a world of abundance and a crowded market place, video provides an opportunity to build business and brand identity. Digital technology has changed our way of life. It provides a new communication channel to share information with consumers and can help brands engage consumers in an interactive way. With anytime access to the web through smart phones, tablets and computers, companies have the opportunity to engage with customers to produce sales. Video is a social, interactive, and engaging experience that marketers can use to their advantage to grow their business.
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