Tag: cars

The Petersen Automotive Museum Official iOS App Release

SPOILER ALERT: It’s awesome.

If you’ve ever been to The Petersen, you know what a “must-see” attraction it is, and not just for car-lovers. Some of the world’s most iconic and rare automobiles are kept here on display to help tell the story of our city, which was built around and for the automobile. So you’ll see the Batmobile, but you’ll also see an original Model T.

There’s only one small catch: The museum actually won’t be open until December, on its 20th birthday, after its massive renovation is complete. The cost is said to exceed $125 million, and the redesign includes a building facade of chrome silver ribbons that will be lit from beneath, evoking the “image of speed and organic curves of a coach-built automobile.” Check out this cool time-lapse video of construction progress. 

What else can you expect? Oh, not much, just TWENTY-TWO NEW GALLERIES OF CARS, CARS, AND MORE CARS. Plus, all the interactive technology to put you in the driver’s seat of automobiles from your wildest fantasies. You’ll be able to check out a revolving collection of BMW’s “Art Cars,” designed by artists like Roy Lichtenstein, Andy Warhol, Jeff Koons, Jenny Holzer, and more. Watch how a Maserati gets built from concept to completion, and take a spin one of several legendary racing circuits in a virtual reality driving simulator. That’s what’s up.

Before you visit, make sure you download The Petersen app. You wouldn’t go into a 3D movie without your 3D glasses, why would you go into this epic museum experience without the app that opens up new ways to explore, engage, and interact with the exhibits? Check out the demo video below and then visit the App Store to download!

The Petersen from O&O, Inc. on Vimeo.

 

Celebrate Mustang Madness at The Petersen

Mustang Madness Weekend
Mustang Madness is coming to the Petersen May 3rd to 4th! Head on over to The Petersen’s official site to get your tickets to the event, which features a ton of exciting exhibits relating to the famous and beloved icon of the American automotive industry.

A Walk Through The Petersen Car Museum

Batmobile
We stopped by The Petersen CarMuseum the other day to have a look around. There were a ton of great things to see there, so we took a few snaps to share out favorite ones.

Click on each picture for a larger version.

Robin

Rocket Car

Old School

Chauffeur Rules

Solar

Mach 5

Car Commercials: My Best of the Best


Credit: mcgarrybowen London
Seeing this Honda advertisement made me think about cars and how they’re advertised. Their commercials are ubiquitous and usually inspire you to change the channel with their trademark sweeps of vaguely exotic locations and dust being blown up by spinning tires. Some, however, take a different route with their advertising strategies. This post houses my favorites and showcases innovative thinking effectively applied to the car category.
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