Tag: commercials

Beyond Trailers: Memorable Video Game Advertising


The video game hype machine generally sticks to a pretty standard formula. Lots of gameplay footage spliced with CGI trailers seems to be standard operating procedure for getting the word out about new games. However, sometimes gaming companies go beyond the simple footage trailer, creating commercials that promote their games in more creative ways than recording their own finished product. Below is a list of some famous and successful video game commercials (there’s even one console in there) that we think are stellar.
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Five Free Writing Tools

Five Free Writing Tools
The most important (and often hardest) part of writing is sitting down and doing it. It’s easier said than done, as I’m sure you know. However, you might as well set yourself up for success so you can quickly iterate on your failures. Here are a few free tools that I use to keep everything moving, even when I’m not.
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YouTube Ads Leaderboards


Digital. The final frontier – until the next one. Infinitely measurable, but still with its stumbling blocks. Fortunately, the YouTube Ads Leaderboards provides a benchmark for measuring effectiveness on one of the biggest digital platforms. As a part of Google’s Think Insights, the Leaderboards show off success stories on YouTube. It’s easy to find what ads struck a chord with their audience, and then read case studies on how they achieved their goals.
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Car Commercials: My Best of the Best


Credit: mcgarrybowen London
Seeing this Honda advertisement made me think about cars and how they’re advertised. Their commercials are ubiquitous and usually inspire you to change the channel with their trademark sweeps of vaguely exotic locations and dust being blown up by spinning tires. Some, however, take a different route with their advertising strategies. This post houses my favorites and showcases innovative thinking effectively applied to the car category.
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Vintage Muppets Commercials

Puppeteer Jim Henson is best known for the characters he created for “Sesame Street” and “The Muppet Show.” But before his success with “Sesame Street” and “The Muppets Show,” Jim Henson spent years working on hundreds of commercials throughout the 1960s and 70s. During that experimental period, he introduced and developed many of the characters as we know them today.
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Apple’s “1984″ – The Ad That Changed The World

Created by Chiat/Day and directed by Ridley Scott (Bladerunner, Alien, Thelma & Louise), Apple’s “1984” TV spot introducing the Macintosh computer,is still considered by many in the advertising and marketing industry as “probably the greatest commercial in the history of advertising” (Bob Garfield, And Now A Few Words From Me).
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