Tag: communication

Information is Beautiful

Information is Beautiful
We live in an environment overloaded with information. Our environment is supposed to keep us informed through signs and instructions. However, the way most information is presented is messy. The signs that are supposed to help us end up confusing us, and the signs that are clear usually end up looking ugly.
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Engagement: A Two-Way Conversation

Engagement: A Two-Way Conversation

There has been a lot of talk in the marketing industry about engaging with customers through social media. Engagement is a key factor in building strong relationships with consumers and I don’t feel enough companies are taking advantage of this through social media. The bottom line is to increase sales, recruit new customers and increase brand loyalty with existing customers. All of this can be done through sincere engagement with consumers.

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Top 5 Social Media Mistakes

Top 5 Social Media Mistakes

When companies try and make the jump from a traditional website to social media, many fall short. Utilizing the benefits of social media comes with risks and the terrain is mostly murky and undefined. Here are some general rules to follow so your company doesn’t end up in a Twitter massacre.

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