Tag: contests

Longhand 3.0 – Awards for Words

Longhand 3.0
Longhand is an advertising awards show based in India that firmly stands against the belief that “long copy is dead.” In its 3rd year, the contest features several briefs and judges from both the UK and India. As you might guess, the judging of the contest is based on the craft of the written word rather than stunning visuals.

This year’s clients are National Geographic, Concern India, and Zee Media Corporation Limited. Winning work gets paid and has the chance to run in the client’s campaign. At the very least, submitting is a chance to use an oft forgotten but incredibly important tool in the writer’s arsenal.

If you need inspiration, here’s what made the cut in 2013.
Submissions are due May 31st.

Check out their promotional posters below. You can click each image for a larger version.
Poster 1
Poster 2

Social Media Contests Reward Brands


Marketing in the social media space provides value to the customer and opportunities for high involvement rates. Contests not only benefit the customer but also build a brand’s fan base and gathers data on participants. Contests are not new, but integrating them into the social space provides a great deal of benefits for both community and brand.
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