Tag: copy shop

Copy Shop Tuesday: Happy Cubicle Day!

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We don’t have cubicles at O+O but if we did, we’d probably be celebrating Cubicle Day by improving our cube Feng Shui, or engaging in a full on Nerf gun battle siege. Designed by Robert Propst and known for a complete absence of individuality, cubicles were first introduced in 1967 as a way to subdivide open office space and provide workers with a degree of privacy.

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Copy Shop Tuesday : Another One Bites the Dorito Dust

Happy National Tortilla Chip Day!

In honor of our favorite triangular snack, let’s shop up a solid contender: Tostitos.

Where I come from, there is only one way to eat these chips. And when I say “one way”, I mean infinity ways. But first, take the bag of chips, turn it sideways, cut it open, and go to town. I like mine soaked in lime juice, mixed in with Japanese peanuts, cucumbers, cueritos, rielitos, Chamoy, jicama, and other things I can’t translate to English. When you do it right, it should look nasty. That’s how you know it’s good. And for whatever reasons, it will never work with Doritos.

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Copy Shop Tuesday: Pancake Day!

Happy Pancake Day! I did some interesting research on the origins of this day, also called Mardi Gras or Shrove Tuesday. It is typically celebrated the day before Ash Wednesday, to indulge in what you would plan to sacrifice during Lent. But it originally was a pagan holiday. Before Christianity was a thing, the Slavs believed that the change of seasons was a struggle between Jarilo, the god of vegetation, fertility and springtime, and the evil spirits of cold and darkness. People believed that they had to help Jarilo fight against winter and bring in the spring. The hot, round pancakes symbolized the sun. It was believed that by eating pancakes, they got the power, light and warmth of the sun.  What do you think the syrup represents then? Think about that next time you carve into a stack of flapjacks.

So in honor of Pancake Day, and all things hot, round, and powerful like the sun, let’s shop this Wonderbra ad.

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Copy Shop Tuesday : (Super) Bowling for Truth

I love commercials almost as much as I do not love football. The idea of a brand buying a kajillion dollar :60 second spot and making us laugh, or cry, or gasp in shock, is so cool to me. If anything, it reminds me that while technology still cranks out flashy-but-doomed novelties and things are filmed and printed in 3D (why?) writers still need to tell stories, and people still need to hear them. We tend to hang onto those stories that ring true for us; the messages that illuminate something old in a fresh new way. It is an elevated but classic form of communication, and it is so, so, so important and will never not be.

Have you guys seen the new awesome (surprise, Weiden & Kennedy, Portland) Weight Watchers spots? I think I actually bolted upright from my horizontal couch position mid-Hulu binge when I saw this campaign.

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