I came across this inspiring little video shortly after the New Year and it completely blew me away. It features an excerpt from an interview featuring Ira Glass, the host and producer of the wonderful radio show “This American Life” on NPR. In the interview, Glass offers up some sound advice for someone starting out in broadcast journalism, but his words will resonate with anyone working in a creative field. As a graphic designer, this short video hit me pretty hard and it perfectly encapsulates how I feel towards my own work. Oh, and the motion graphics and typography are pretty slick, too!
Good morning and welcome to Copy Shop Tuesdays! Every week we will look at an existing print ad, critique it, and ultimately take a few passes at new copy.
This week I picked a Brown Cow yogurt ad from 2006. It’s too long. Anyone can write long content, but a good copywriter can cut to the chase and present engaging copy that captures the essence of the brief, and essentially, the attention of its audience.
A tried but true writing exercise is to take an existing ad and, going backwards, try to piece together the brief. For the sake of continuity, let’s use this five-step template:
For our second iteration of Headlines 101, we chose a German ad for the Volkswagen Beetle Cabriolet Karmann. This was actually used as a copy test for our incoming junior writers, so I thought I’d give it a shot myself. Check out the original ad here. You can see my attempts at different headlines below the fold. Original: Continue reading
In between briefs, brainstorming, and development, it helps to keep your wits sharpened for whenever you have to crank out the lines. That’s why we’ve decided to start Headlines 101, a regular exercise where we take ads from out in the wild and switch up the copy. Whether the result is better or worse, we hope that something fun comes out of the experiment!
This week, we’ve taken this recruitment ad for Emirates from marketing agency DV8 and had a go at some alternate lines. The results are below, and you click on any of them for a larger version. Continue reading
Digital. The final frontier – until the next one. Infinitely measurable, but still with its stumbling blocks. Fortunately, the YouTube Ads Leaderboards provides a benchmark for measuring effectiveness on one of the biggest digital platforms. As a part of Google’s Think Insights, the Leaderboards show off success stories on YouTube. It’s easy to find what ads struck a chord with their audience, and then read case studies on how they achieved their goals. Continue reading
Here’s a unique way to hang around the house. Made from reclaimed Douglas-fir and handmade hardware/brackets, this bed is actually suspended from the ceiling by ropes at each corner. Click below to check out more photos and see more original furniture crafted by Ben Riddering:
When you look around the room you are in right now, how many items do you see? How many of these items do you find useful? Can that stapler be used to do something more than attach papers together? Can that pen do more than write? Sometimes we are so comfortable with our surroundings that we don’t notice things that were there all along, and sometimes we are so used to using objects for what they were made to be used for that we don’t see other possible uses for them. This is unfortunate, as beautiful and amazing things can be made when imagination is the only limitation. This entry showcases a selection of artists who have thought beyond the stapler and the pen. Their work displays what is possible when we “think outside of the box.”